Area Sales Manager Electrical Products Location: East Anglia Salary: £35,000 £43,000 Quarterly Commission Company Car / Allowance Benefits Job Type: Full-time, Permanent The Company A leading electrical manufacturer with a strong UK reputation for quality, reliability and service is seeking an experienced Area Sales Manager to drive growth across the East Anglian region. Supplying a broad portfolio of electrical products and solutions into electrical wholesalers, distributors and contractors, the business offers genuine long-term career development within a stable and expanding organisation. The Role As Area Sales Manager, you will take ownership of an established territory, focusing on developing sales through electrical wholesalers and distribution partners while also creating pull-through demand with contractors and end users. Key responsibilities include: Managing and growing relationships with electrical wholesalers and distributors Driving sales of electrical products, components and solutions across the region Delivering product training, branch visits and joint customer calls Identifying new business opportunities and increasing market share Working closely with internal sales and technical teams Reporting on pipeline, forecasts and regional activity This is a field-based role with regular travel across East Anglia Requirements Proven experience as an Area Sales Manager, Regional Sales Manager or Business Development Manager within the electrical industry Strong track record of selling via electrical wholesalers or distributors Knowledge of electrical products, lighting, cable management, wiring accessories, controls or similar Excellent relationship-building and commercial skills Self-motivated with strong territory management ability Full UK driving licence Whats on Offer Basic salarydepending on experience commission structure Company car or car allowance Pension, 25 days holiday bank holidays Ongoing training and clear progression opportunities within a growing manufacturer Apply Now If you are an electrical sales professional with experience selling through wholesalers and distributors and are looking to join a forward-thinking manufacturer, we would love to hear from you. Apply today for a confidential discussion.