PURPOSE OF JOB
Bytes Software Services is deliberately evolving its go‑to‑market motion. We are moving away from an event‑centric, activity‑led marketing model toward a connected, campaign‑led demand engine that aligns to how modern B2B buyers actually buy - and that can evidence its commercial impact with confidence. This shift is underpinned by clearer ownership, stronger qualification discipline, and improved visibility from early engagement through to pipeline and revenue. The Digital & Growth Marketing Lead plays a central role in this change. This is not a channel management role. It is a senior position accountable for ensuring Bytes’ digital estate – particularly the website and digital journeys – operates as a measurable growth engine, integrated into campaign execution, demand qualification, and the Lead‑to‑Cash operating model.
KEY RESPONSIBILITIES
* Driving the GTM shift through digital leadership
* Digital growth & conversion ownership
* Web experience as a growth engine
* Insight, accountability & senior stakeholder engagement
WIDER TEAM NETWORK
Internal
* Marketing, Sales & Business Development
External
* Marketing agencies
QUALIFICATIONS, EXPERIENCE, & SKILLS
Educational Qualifications
* Degree in Marketing or equivalent
Professional Qualifications
* Relevant certifications in digital marketing
Years of Experience
* Significant digital and growth marketing experience
Essential Qualifications
* Proven ability to operate effectively at senior marketing leadership level
* Significant experience in digital and growth marketing roles, with direct accountability for conversion and performance outcomes.
* Strong background in web experience, digital journeys, and optimisation, ideally within complex B2B environments.
* Experience operating within campaign‑led or demand‑led marketing models, rather than purely event‑centric execution.
* Commercially minded, with the ability to link digital activity to pipeline quality and revenue impact.
* Comfortable working with CRM and marketing automation platforms as part of an end‑to‑end operating model.
* Confident senior‑level collaborator, able to influence across Marketing, Sales, and Business Development.
What success looks like
Objectives:
* Campaigns move prospects forward with intent, not just noise
* Sales sees fewer, better‑qualified opportunities.
* Marketing can evidence why pipeline is improving — not just that activity is happening.
* The organisation builds confidence in marketing investment through clarity, discipline, and results
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