Marketing & Communications Director - Built Environment Consultancy London, Oxford, Bristol or Birmingham
Permanent full-time position
This is a high-impact and strategic role with a real ability to build and shape the marketing strategy in the built environment sector for a well-funded and growing private equity backed professional services company.
With a focus on quality, innovation and growth, our client is continually looking to expand their expertise and nurture their talent.
As a built environment consultancy they help their public and private sector clients transform the quality and sustainability of the built environment by providing access to a wide range of integrated expertise and professional disciplines.
By aligning their services directly to their clients’ distinct needs, they help them navigate every challenge with confidence. They are private equity backed and have ambitious growth plans via both acquisition and organic growth.
As part of their planned growth, we are seeking a bold, visionary, and creative Marketing & Communications Director to challenge outdated perceptions and transform the way our client presents themselves to the world. You will elevate their brand, enhance visibility and reputation in key markets, and drive client engagement through campaigns that are strategic, intelligent, and impossible to ignore.
There is a real desire from the board to invest heavily in the marketing team, they recognise the importance of the marketing function and see it as a key driver in their 10 year growth plan.
As a senior leader, you will shape and deliver an integrated marketing and communications strategy that brings their business ambitions to life. You will inspire and empower a talented team of 12, work collaboratively with stakeholders across the organisation, and lead on creative storytelling, thought leadership, digital presence, public relations, and client-centric campaigns.
This is more than a marketing role - it is an opportunity to redefine what marketing in the built environment can be.
Design and deliver an integrated marketing and communications strategy aligned with the organisation’s strategic objectives and growth aspirations.
Lead brand positioning and identity, ensuring coherence and impact across all platforms and customer touchpoints.
Serve as a trusted advisor to senior leadership on reputation management, crisis communications, public affairs, and stakeholder engagement.
Manage the marketing and communications budget efficiently, ensuring strong return on investment across all campaigns and channels.
Oversee all marketing activities, both digital and traditional, including public relations, content marketing, advertising, social media, events, and integrated campaigns.
Promote a data-led approach to marketing and audience segmentation to drive engagement and conversion across client, partner, and candidate audiences.
Lead all external communications, encompassing media relations, press releases, editorial content, and thought leadership.
Develop and maintain a comprehensive crisis communications plan, ensuring clear procedures and readiness to safeguard brand reputation.
Direct the internal communications strategy to engage and motivate employees, especially during times of organisational change or growth.
Oversee the development and implementation of the new company website.
Manage content strategy and output across all channels, ensuring it is high-quality, consistent with the brand, and engaging for target audiences.
Drive digital innovation through website optimisation, SEO/SEM, marketing automation, and performance analytics.
Lead, mentor, and develop a high-performing marketing and communications team.
Set clear objectives, provide coaching and opportunities for professional development, and cultivate a collaborative and creative team culture.
Demonstrable experience in B2B marketing, preferably within professional services, consultancy, or the built environment sector.
Solid track record of planning and delivering integrated, multi-channel marketing campaigns - and leading teams to deliver the former.
Skilled at converting business goals into persuasive and impactful marketing propositions.
In-depth knowledge of digital marketing, content development, and lead generation strategies.
Analytical and data-focused approach, with experience in evaluating and refining marketing performance to maximise effectiveness.
Exceptional written and verbal communication skills.
25 days paid annual leave plus bank holidays & the ability to buy/sell to suit you
~An inclusive financial, physical and mental wellbeing offering
~ Flexible approach to hybrid working
~ Tailored career development - focused on professional, personal and/or educational