Strategy Lead
London | Hybrid | Up to £75,000
We’re working with a fast-growing, data-led media business looking to hire a Strategy Lead to play a senior role across brand strategy, audience intelligence, custom data-led planning and client-facing strategic work.
This is not an activation role. It is not a pure data role. It is not client servicing dressed up as strategy.
The business is looking for someone who can sit at the front of the brief, understand the brand challenge, shape the strategic direction, and use data intelligently to build a sharper, more compelling answer.
You’ll work closely with senior leadership and a small strategy team, helping shape the strategic thinking behind high-value client briefs, audience planning, measurement narratives and senior client presentations.
The role
You will:
* Lead strategic thinking across high-value client briefs
* Turn complex data and audience signals into clear strategic narratives
* Help brands understand which audiences matter, why they matter and how to reach them
* Work closely with senior stakeholders across strategy, commercial, delivery and measurement
* Support and develop more junior members of the strategy team
* Build compelling client-facing presentations, workshops and strategic responses
* Help shape better frameworks, processes and ways of working for the strategy function
* Connect planning, insight and measurement into a clear story around brand growth
The profile they want
The strongest candidates will likely have:
* Strong experience in strategy, planning or brand-facing strategic roles
* A background in media, creative, integrated, digital or data-informed strategy
* Experience working directly with brands and/or senior agency stakeholders
* Strong data literacy, without being a pure data specialist
* Previous people management, mentoring or team leadership experience
* The ability to turn data into a clear, human, commercially useful story
* Confidence presenting to senior clients and agency audiences
* A creative, curious and commercially sharp approach to solving brand challenges
Agency-side strategists are likely to be highly relevant, especially those from media agencies, independent agencies or environments where they have had to be close to both the idea and the execution.
Who this is not for
This is unlikely to be right if your experience is mainly:
* Activation or campaign delivery
* Platform trading or performance optimisation
* Audience segmentation inside ad platforms
* Data deployment or analytics without broader strategy exposure
* Client servicing without a clear strategic planning background
The business is not looking for someone whose main example of strategy is: “we built a DV360 approach and reduced CPA.”
They want someone who can understand the bigger brand challenge, develop the strategic direction and use data as a way to make that thinking more powerful.
Details
Title: Strategy Lead
Salary: Up to £75,000
Location: London
Working pattern: Hybrid, minimum 3 days per week in office
This is a strong opportunity for a strategy person who wants more ownership, more variety and the chance to apply strategic thinking in a genuinely data-led, progressive environment.
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