Headwater Holidays specialises in self-guided active holidays; we offer travellers the freedom to explore Europe and beyond at their own pace. With over 40 years of experience & B-Corp status, we provide exceptional itineraries that immerse our customers in authentic local cultures and landscapes. We sit within Travelopia, a global group of specialist travel brands, combining the agility of a focused brand with the backing, data and ambition of a global travel group. We’re looking for a Performance Marketing Executive to join our team. Reporting to the Marketing Manager, you’ll be responsible for driving profitable demand and bookings through paid media, tightly integrated with search performance, GEO and AI-led discovery. You’ll focus on delivering measurable impact, with success defined by ROAS, CPA, revenue contribution, and lead quality. What we’ll offer: Competitive salary plus performance bonus Hybrid working (3 days per week in our Northwich office) 25 days’ holiday plus bank holidays and your birthday off Contributory pension plan and life insurance Employee travel benefits and discounts across retail partners The chance to be part of a certified B Corp, where your work is valued The opportunity to build genuine performance marketing maturity within a long-established brand with global backing What you’ll do: Own day-to-day paid media performance across core platforms, with clear budget responsibility Drive ROAS, CPA and revenue contribution across paid activity, with an understanding of lead quality and commercial value Plan and optimise activity across the full funnel, aligning spend to intent and demand Own and optimise search and on-site conversion performance alongside paid media, prioritising and testing improvements that increase intent capture and revenue contribution Use data and testing to continuously improve bidding, audiences, creative and landing pages Translate performance into clear commercial insight for the wider business Apply emerging AI, GEO and agent-led discovery thinking to improve efficiency and future-proof performance What you’ll bring: Hands-on experience managing performance-led paid media accounts (in-house or agency) Proven track record improving ROAS, reducing CPA while maintaining lead quality, and driving revenue growth — not just traffic Strong understanding of search intent and how paid and organic channels interact Confidence discussing performance in commercial terms with senior stakeholders Comfortable working with large datasets, ambiguity, and structured testing frameworks Strongly preferred: Experience in travel, e-commerce, or high-consideration purchase markets Exposure to SEO, CRO, or organic search strategy (you don’t need to be an SEO specialist) Awareness of AI-driven shifts in search behaviour (AI Overviews, GEO, agents, zero-click) Experience with HubSpot or similar CRM-led performance environments Tools & environment We operate with a best‑in‑class, platform‑agnostic performance stack, selecting tools based on insight and commercial value Major paid media platforms (search and social) Web analytics, attribution, and tag management tools CRM and lead-to-revenue performance systems Search intelligence and experimentation platforms (paid, organic, GEO, AI-led discovery) Reporting and visualisation tools Ongoing use of AI-powered tools to support insight, testing, and optimisation Why this role is different This is not a volume-buying PPC role. It’s a commercial performance role with the scope to influence how Headwater grows demand, converts intent, and shapes the future of search. If you want a role where numbers matter, nuance matters, and performance truly makes an impact, this is it. We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed. Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com LI-NO1 LI-HYBRID