Overview
As one of the largest Teaching Hospitals in the region, our mission is to Care, Achieve and Innovate by providing excellent quality Perinatal care to our women, babies and their families.
We are an innovative, award-winning team deeply committed to providing safe Perinatal care and a positive Perinatal experience. If successful, you will be fully supported in your new role and given opportunities to develop further.
This is an exciting opportunity for anyone with a passion for infant feeding. We are looking for motivated and enthusiastic individuals to promote the provision of breastfeeding as the biological norm and informed infant feeding decisions at University Hospitals Coventry and Warwickshire.
Working under the direction of the Infant Feeding specialist Midwife/Neonatal Nurse, the postholder will be responsible for evidence‑based breastfeeding promotion to prospective parents to increase the initiation and duration of breastfeeding for those whom breastfeeding is their chosen method of infant feeding. The postholder will have a key role in patient health promotion education and upholding the UNICEF Baby Friendly standards.
Closing Date: Please be advised that this job advert will close as soon as sufficient applications have been received. Please apply for this job as soon as you can, if interested.
Successful applicants will be required to provide an immunisation and vaccination report, from either their current UK occupational health provider or their UK GP.
As the successful postholder you will offer evidence based infant feeding advice, support and education to mothers within Coventry, Rugby and surrounding areas. You will be required to work alongside Neonatal and midwifery staff, healthcare support workers and students supporting breastfeeding mothers with the skills for successful breastfeeding, expressing breastmilk and promoting positive parenting to enhance relationship building. You will be expected to work across all areas of the perinatal service under the University Hospitals Coventry and Warwickshire umbrella.
You will be required to provide breastfeeding information to pregnant women and your role will involve providing support for paced and responsive bottle-feeding techniques when appropriate. You will participate in annual audits of the service in line with BFI requirements.
University Hospitals Coventry and Warwickshire NHS Trust, rated as good by the Care Quality Commission, is one of the largest teaching Trusts in the UK.
We are extremely proud of our employees across our hospital sites, with high quality patient care at the heart of everything we do. Boasting some of the most modern facilities in Western Europe, the Trust is renowned for being at the forefront of research and innovation as part of its blossoming reputation as a worldwide leader in healthcare.
We are proud to be recognised as a Pathway to Excellence designated organisation – please click the link for further details about this prestigious award. Pathway To Excellence - University Hospitals Coventry & Warwickshire (uhcw.nhs.uk)
By joining our exciting journey, you will form part of a passionate, talented team and will be able to access a wide range of learning and development opportunities. There has never been a better time to join our team.
The Trust is committed to building an organisation that makes full use of the talents, skills, experience, and different perspectives available in our diverse society. We want everyone to feel they are respected, valued, can achieve their potential and receive the most appropriate and relevant care. We will create an environment where the equality and human rights principles of fairness, respect, equality, dignity and autonomy are promoted and are part of the organisation's core values.
Responsibilities
* Encouraging families to initiate and maintain breastfeeding or early expressing.
* Support families regardless of their chosen method of feeding in ways which enhance close, loving mother and baby relationships.
* Supporting the UNICEF Baby Friendly Initiative and adhering to the World Health Organisation International Code of Marketing Breastmilk substitutes.
* Aim to promote healthcare equity by improving maternal and infant health through sustained breastfeeding support.
* Promote a positive breastfeeding culture.
* Offer personalised support with breastfeeding or expressing within the perinatal service using evidence-based care.
* Engage in breastfeeding promotion initiatives.
* Work closely with the Infant feeding specialist neonatal nurse / midwife and patient experience team to assist with the creation of optimum infant feeding patient experiences.
* Provide breastfeeding promotion information to pregnant women in antenatal clinics, fetal wellbeing unit and antenatal wards as appropriate.
* Provide telephone support from the postnatal ward as required, referring to the midwives on the ward and liaising with community midwives as needed.
* Promote local breastfeeding support services, distribute relevant leaflets and increase public awareness of support available within the community.
* Maintain up to date knowledge of UNICEF Baby Friendly Initiative news and policies.
* To be involved in the collation of information for BFI audits.
* To communicate with all women, family members, colleagues and visitors effectively.
* Recording of confidential and sensitive information in accordance with procedures using a full range of IT packages.
* Utilise relevant electronic patient record systems to enter and retrieve patient data ensuring all details are accurately recorded in a timely manner.
* To be fully aware of confidentiality guidelines and exercise judgement and care when exchanging confidential and sensitive patient information.
* Assist in project work as directed (e.g., obtaining information from various sources, collation and reporting of data, assisting in the production of reports and other documents).
For further details of the role please see the attached job description.
This advert closes on Thursday 2 Oct 2025
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