Job Title – Marketing Manager (Product & GTM) Roda BI
Location -Nottingham / Preston / Stevenage (Office based only)
Salary – £40,000–£50,000 + Benefits + Performance Bonus
Contract Type – Full-time, permanent
Reports to –Head of Marketing
About Delphi Care Solutions & Roda BI
Delphi Care Solutions is a specialist regulatory compliance consultancy for care and education. Roda BI is our new SaaS analytics + AI product that turns operational/clinical data into proactive insights, early-warning signals, and evidence for improvement across the care sector.
This is not a corporate comfort-zone role, it’s a startup-style build-and-scale opportunity where you’ll combine traditional marketing fundamentals with modern AI-driven techniques to launch and grow a product that matters.
The Role
We’re hiring a hands-on, entrepreneurial Marketing Manager to take charge of Roda BI’s go-to-market strategy, launches, and growth engine.
You’ll bring solid foundations in brand, positioning, and demand generation while also being a super-user of AI tools to automate, optimise, and scale campaigns.
We’re looking for someone who:
* Thrives in a fast-moving, ambiguous startup environment,
* Leads by example (happy to roll up sleeves and execute as well as strategise),
* Adapts to rapid change with resilience and is a self-starter.
* Can turn complex product value into stories, campaigns, and revenue.
Key Responsibilities
Product Marketing & GTM
* Own positioning, messaging, and narrative for Roda BI across care-sector personas.
* Plan and execute tiered launches (Major/Minor/Growth) end-to-end.
* Convert customer insights into benefits-driven campaigns and roadmaps.
* Competitive intelligence & win/loss: maintain battlecards and sales insights.
* Build and deliver sales enablement kits (decks, one-pagers, ROI calculators, battlecards, interactive guides).
Demand Gen & Digital Growth
* Design and run demand programs across LinkedIn, paid search, content, SEO, webinars, partnerships.
* Implement AI-powered marketing automation (HubSpot + AI copy, image/video gen, predictive analytics) for lead scoring, nurturing, segmentation, and campaign optimisation.
* Use AI tools to test, personalise, and scale content across multiple channels while measuring impact on pipeline, CAC, and ROI.
* Run ABM programs for priority accounts and partner closely with Sales to accelerate deals.
Traditional Marketing Foundations
* Brand ownership: consistent voice, identity, and campaigns across all touchpoints.
* Content marketing: high-quality case studies, whitepapers, ROI stories.
* Events & community: webinars, roundtables, and sector events that build credibility.
* Manage external agencies/freelancers to extend delivery capacity.
Analytics & Reporting
* Operate an AI-enabled, data-driven marketing stack for automation, attribution, experimentation.
* Report weekly/monthly/quarterly on pipeline £, MQL/SQL/SQO, CAC, LTV/CAC, funnel conversion, launch adoption.
* Own the marketing budget and deliver strong ROI.
Requirements
What You’ll Need To Have:
* 5+ years in B2B SaaS/software marketing with proven GTM & product-launch ownership.
* Track record of pipeline contribution, customer acquisition, and retention.
* Deep understanding of traditional marketing channels (brand, content, events, PR, SEO/SEM).
* Proven expertise in AI marketing tools.
* Comfortable with rapid change, lean resources, and startup execution.
* Strong communication/storytelling skills with both technical and business audiences.
* Stakeholder management: can influence up, down, and sideways with confidence.
What We Offer
* Ownership of Roda BI’s GTM function and the chance to build playbooks from scratch.
* A startup-style environment with direct access to Product and Leadership.
* Supportive culture that values innovation, creativity, and results.
If you would like to chat with one of our consultants, then why not book a meeting now.
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