Overview
Yorkshire Children’s Charity provided pay range. This range is provided by Yorkshire Children’s Charity. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Salary: Circa £45,000 FTE dependent on skills and experience. Leeds (LS7), with occasional travel across Yorkshire. Full UK licence and own car essential. This is full-time, permanent, with office-based Monday – Thursday and home-based Friday.
About the Role
Senior Marketing Manager to lead, shape and deliver our marketing and communications strategy. This is a key leadership role, driving brand awareness, engagement and fundraising success across Yorkshire. You’ll tell our story to inspire action: raising our profile, deepening supporter loyalty, and celebrating the impact of our programmes and partners. You’ll combine creativity with commercial acumen, strategic vision, and hands-on execution.
Key Responsibilities
* Develop and deliver an ambitious, integrated marketing and communications strategy aligned to organisational goals.
* Champion our brand and ensure consistent messaging and tone across all touchpoints.
* Provide inspirational leadership and day-to-day support to a small but dynamic marketing team.
Campaigns & Communications
* Plan and execute multi-channel campaigns that drive awareness, fundraising and participation across digital, PR, print and events.
* Lead creative development of content including storytelling, case studies, video, blogs and social media.
* Manage relationships with external suppliers, agencies, photographers and freelancers.
Digital & Social Media
* Grow and manage paid and organic activity across social platforms (Meta, LinkedIn, YouTube and others).
* Oversee the development of our digital presence, including website content, SEO, email marketing (Mailchimp) and analytics.
* Track and report on marketing performance, insights and ROI.
Brand, Partnerships & Community
* Support corporate partnerships, fundraising events and donor engagement with compelling communications and materials.
* Work collaboratively across teams to ensure marketing supports programme delivery, events and community initiatives.
* Act as an ambassador for the charity, representing us externally where needed.
About you
* You live in Yorkshire (commutable to LS7) and have a full driving licence with access to a car.
* Minimum 5 years’ experience in marketing, ideally with leadership or senior-level experience.
* A proven track record of delivering growth, increasing brand awareness, and managing budgets.
* Confident across digital platforms, social media, Mailchimp, Trello/Monday CRM, and integrated campaign delivery.
* Excellent copywriting and storytelling skills with a flair for creative content.
* A collaborative leader who inspires and empowers others, with the ability to work strategically while hands-on.
* Outgoing, curious, and grounded, bringing energy, humour and heart to work.
* Experience within the charity, non-profit, or purpose-driven sectors.
* Background in public-facing campaigns or brand-building initiatives.
* Knowledge of media relations and influencer engagement.
What we offer
* The chance to use your skills for real social impact — improving the lives of children across Yorkshire.
* A supportive, values-driven culture that celebrates creativity and teamwork.
* Opportunities to shape our brand and communications at a pivotal time in our growth.
* Competitive salary (£45k FTE) and benefits, with flexibility and room to grow.
Interested? If you feel you possess the relevant skills and experience, please send your CV and a cover letter explaining why you should be considered and the skills you bring to the role.
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Marketing
Industries
* Non-profit Organizations
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