We are seeking a Marketing Director to hold a pivotal part of our growing senior management team. This newly created role offers a unique opportunity to lead our brand management initiatives, ensuring an impactful presentation of our two brands, Lifetime Legal and Smart Compliance, across all channels.
This role will follow the development of a central marketing strategy and will be responsible for aligning the marketing budget with company objectives, driving impactful national campaigns whilst meticulously managing budgets. In essence, this role embodies a strategic leader at the forefront of shaping our brand's trajectory and success in the market.
Creation and development of all company marketing strategies
Monitor and evaluate campaign performances
Drive organic growth through improved SEO, optimised website performance, and enhanced user journeys in Memberships and with our partnered Estate Agents
Oversee collaboration between the Marketing Manager and the sales team to design targeted campaigns
Monitor and analyse marketing performance using tools such as Google Analytics and Zoho
Work with the Marketing Manager to identify and pursue opportunities for event participation, awards submissions, and branding initiatives
Implement A/B testing strategies across campaigns and customer journeys
Work with Membership Director on lifecycle marketing strategy to improve retention, engagement and LTV
Brand Strategy:
Ensuring optimal presentation of both brands across all media and channels
Develop, enforce, and oversee implementation of brand guidelines
Collaborate with stakeholders for optimal brand presentation
Manage content creation for all mediums across both brands
Develop and communicate a thorough strategic vision for marketing initiatives
Lead an existing team consisting of a marketing manager and 2 marketing executives
Nurture and manage our marketing team by fostering an environment of innovation and collaboration alongside development and coaching
Build collaborative working relationships with colleagues as well as the Commercial and Membership Directors
Attend Shareholders and SLT meetings with detailed analysis of the Marketing Department
Financial Management:
Financial performance and budgetary planning with P&L
Achieve predefined ROI and engagement metrics for marketing campaigns within budget
Bachelor's Degree/Qualification in Marketing, Business Administration, or related field
Chartered Institute of Marketing (CIM) Certification
Professional senior-level marketing experience, preferably in relevant industries
You will have a keen focus on digital innovation and customer communication in order to drive forward our brand profiling efforts and our online presence and visibility. As a key influencer in company PR and media management, you will be able to cultivate strategic relationships, spotlighting our brand achievements and growth endeavours.
Ability to develop and execute long-term marketing strategies aligned with company goals
Proficiency in maintaining brand consistency and integrity
Effectively allocating and managing marketing budgets to maximise ROI
Knowledge and experience in leveraging digital marketing channels for brand promotion and customer engagement
Proficiency in conceptualising, implementing, and evaluating marketing campaigns
Managing relationships with media outlets to enhance brand reputation
Experience of managing a Marketing team with confidence
Salary - T otal package of up to £100,000pa (inclusive of basic salary, electric company car and bonus),
You will be joining a company at the forefront of our industry activities, where your leadership will shape the future activities of the brand!
Company events, competitions, incentives and a tasty monthly food van!
Company social events such as: 5-a side football, seasonal events
An electric company car!
Modern office, free onsite parking and EV charging
Paid annual leave: 26 days, plus bank holidays, 3 days seasonal leave and your birthday off!
Company pension
Private healthcare scheme for employees and their children
Referral programme
Enhanced eye care scheme
Office fun initiatives such as: Book Nook, wellness programmes and many more!
Access to store discounts, of over 600 stores
Access to an exclusive Lifetime Legal benefits package, including legal advice, a free will and Mover Protection