Senior Commercial/Sales Director Reporting to: CEO About the Company We are a highly technical, innovation-driven business at the cutting edge of optical and imaging technologies. Our precision-engineered solutions support some of the world’s most advanced industries, including life sciences, healthcare, advanced manufacturing, defence, and research. With strong investment in R&D, our reputation for technical excellence and problem-solving sets us apart globally. The Role We are seeking a commercially astute and technically credible Senior Commercial/Sales Director to join our leadership team. Reporting directly to the CEO, you will be responsible for shaping and executing our commercial strategy, with a strong focus on growth in our core markets: the US, China, and the UK. This role requires a leader who can combine strategic vision with hands-on execution, engaging deeply with customers, partners, and internal technical teams. Key Responsibilities * Define and lead the commercial strategy in the US, China, and UK markets, while supporting growth in other regions. * Engage directly with OEMs, integrators, and end-users to understand technical requirements and deliver tailored solutions. * Drive sustainable revenue growth through strategic partnerships, key account management, and international business development. * Build, lead, and mentor a commercially and technically skilled sales organisation. * Colla...