Industry: EV Charging / Clean Energy / Transport Infrastructure
Salary: Competitive Base + company bonus
Location: London HQ - Hybrid (3 days in office ideally)
What this role is about: Owning location-based marketing across a nationwide network of rapid EV charge points - driving awareness and usage at each site through paid digital, local SEO, OOH and community activity. Sole marketing hire, reporting direct to senior leadership.
Must-have experience: Google Ads, Meta Ads, Google Business / local SEO, multi-channel campaign management. Background in location-based, EV Charging, retail, transport or infrastructure marketing preferred.
About the Company
My client are one of the UKs fastest-growing independent rapid EV charging networks, sites are located in retail parks and shopping centres across the country, putting fast, reliable charging exactly where drivers need it.
They work with a lean team and move fast. This role sits at the heart of how they get discovered and chosen by drivers.
The Role
This is a standalone marketing position, youll be the first dedicated hire in the team, reporting directly to senior leadership. Theres no internal marketing function to hand things off to, so youll own the full mix: from campaign planning to execution to measurement.
The focus is location-based marketing. With more drivers searching for "EV charging near me" every day, winning at the local level on Google, on Meta, in the physical environment around our sites, is where youll have the most impact.
Youll be supported by existing external brand and website infrastructure, so youre not starting from scratch. But youll have real ownership and the opportunity to build something from the ground up.
What Youll Do
* Own the marketing plan for new site launches, from campaign planning through to execution and measurement
* Run performance campaigns at existing sites to drive awareness and usage, Google Ads, Meta, local OOH
* Manage Google Business profiles across the network, ensuring accuracy, reviews and local SEO
* Plan and manage budgets and timelines per location, tailoring approach to each sites audience and context
* Determine the right mix of tactics per location, paid digital, leaflet drops, OOH, local partnerships, community presence
* Manage local PR activity and media relationships where relevant
* Plan and coordinate content capture at sites, photography, video, customer moments
* Monitor campaign performance and use data to improve future activity
* Work closely with operations, projects and senior leadership to align on timelines and messaging
Skills & Qualifications
* 2+ years in a marketing, campaign or brand role - ideally location-based, transport, retail or similar
* Hands‑on experience with Google Ads, Meta Ads, and Google Business / local SEO
* Proven track record planning and delivering multi‑channel campaigns
* Comfortable working without a team around you, you plan, execute and report yourself
* Strong project management and organisational skills
* Excellent written communication, you can adapt tone across channels
* Experience in EV, automotive, transport infrastructure or adjacent sectors (e.g. car parks, fuel retail, FMCG at retail locations)
* Familiarity with Out of Home (OOH) planning and buying
* Confidence with video and photography coordination, you dont need to shoot it yourself, but you know how to brief it
* Experience managing external suppliers and agencies
What We Offer
* Company bonus scheme
* Hybrid working - Ideally 3 days in our London office
* Direct access to senior leadership and real influence from day one
* A fast-moving business with genuine growth trajectory
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