We are seeking an experienced Associate Leasing Manager with Build-to-Rent experience to support the full lease-up of 70 BTR homes at Mill Yard. This is a delivery-focused, site-based role with clear accountability for operational leasing performance, resident experience and achieving occupancy targets during the initial lease-up and stabilisation period. You will work closely with the Regional BTR Operations Manager, Railpen, Socius, Populate and the JLL Estate Management and BTR Front of House teams. This role requires a strong on-site presence throughout the lease-up period and demands a highly collaborative individual who integrates quickly and delivers exceptional results.
Mill Yard is a new mixed‑use neighbourhood in central Cambridge, just 5 minutes walk from the station, owned by Railpen and developed in partnership with Socius. It brings together modern workplaces, 70 professionally‑managed Build‑to‑Rent homes, an independent café, restaurant, private gym, nursery and generous green spaces centred around a 1.55‑acre public park. Designed around wellbeing and sustainability, the scheme features extensive planting, communal terraces and a largely car‑free layout.
Responsibilities
* Drive day-to-day leasing activity to achieve pre-let targets, occupancy levels and leasing velocity targets during mobilisation and lease-up periods.
* Produce daily reports on enquiries, viewings and offer ratios, maintaining a clear view of the leasing pipeline.
* Conduct viewings and handle enquiries, effectively selling units based on understanding the local demographic and market conditions.
* Oversee the presentation of show homes, viewing routes and front‑of‑house experience to deliver a welcoming, well‑run service.
* Ensure the tenant journey is seamless from enquiry through to check‑in.
Marketing & Strategy Support
* Implement an agile marketing plan adapted based on incoming enquiries and tenant profiles.
* Support the delivery of leasing strategy including positioning, pricing and channel mix, from digital marketing to local agents and corporate lettings.
* Identify opportunities to cross‑sell to office occupiers on the estate.
Compliance & Tenancy Administration
* Undertake prospective resident assessments adhering to JLL's reservation requirements, Immigration Act legislation, AML/KYC requirements and consumer checks.
* Negotiate tenancy terms and oversee contracting processes, ensuring compliance with EPC legislation, Housing Act 2004 (particularly Deposit Protection) and Section 106 requirements.
* Ensure complete accuracy in producing all tenancy‑related paperwork and documentation.
* Carry out regular audits within the software to ensure complete compliance with legislation and assess performance targets.
Reporting & Performance Management
* Capture and record all feedback on viewings, producing weekly reports to the Regional BTR Operations Manager.
* Produce regular reports on overall operations, performance against targets and occupancy levels.
* Use simple reporting and dashboards to track performance and identify opportunities to improve conversion.
* Action diary reminders daily and maintain accurate records.
Stakeholder Management & Collaboration
* Build strong working relationships with the tenancy team, General Manager, Estate Management Office and BTR Front of House team.
* Work collaboratively with colleagues across marketing, community and events and sustainability to ensure amenities and programming support leasing and retention.
* Establish and maintain ongoing relationships with third‑party suppliers.
* Attend regional management meetings, site meetings and client core group meetings as required.
Market Knowledge & Brand Promotion
* Have a thorough and detailed knowledge of the Cambridge and South‑East residential market, including prevailing rental conditions and competitors.
* Understand and promote the Mill Yard brand and BTR product offering, ensuring the team delivers a hospitality‑led service that reflects the quality and values of the place.
* Understand how Built‑to‑Rent delivery differs from traditional private rental sector operations.
Key Performance Measures
* Occupancy levels against targets
* Leasing velocity and days to let
* Conversion rates from enquiries to viewings to lets
* NPS score from residents
* Income versus Expenditure
* Void periods and costs
Qualifications
* Proven track record of leasing Build‑to‑Rent schemes at pace
* Strong understanding of UK tenancy law, consumer rights, AML/KYC and operational compliance in BTR structures
* Commercially minded, delivery‑focused and confident working autonomously
* Professional, personable and credible with residents and stakeholders
* Strong Cambridge and South‑East residential market knowledge is highly desirable
#J-18808-Ljbffr