We are looking for a creative and innovative marketing manager to curate how our company is experienced by our customers. Our mission is to provide a market leading total coffee solution for operators across food, drink and hospitality channels, and this person will help shape how we do that.
The Marketing Manager will play an instrumental role in how we creatively market our coffee machines, coffee brands (including our Ueshima Coffee Company brand) and side products (think matcha, oat milk, ready to drink coffees) and support our sales team in winning and retaining new customers.
The Role
* Develop and execute customer marketing and communication plans to grow in B2B channels, aligned with marketing strategy
* Support business growth - using a playbook of campaigns, digital activity and ABM tactics to generate leads and drive customer loyalty, and creative input into new proposals
* Lead planning and delivery of trade events & sponsorships, including stand designs, engaging activations and communications, working closely with events and marketing colleagues
* Develop and manage creative marketing campaigns for our equipment and side product portfolios, engaging with our partners to create co-branded campaigns, seasonal recipes and regularly launch new innovation to the market
* Oversee digital channels, including e-commerce and social media, to drive independent customer sales and raise brand visibility
* Lead brand launches, product strategies, partnerships, and other key marketing initiatives.
* Coordinate agencies and creative partners to deliver high-quality campaigns on time and within budget
* Manage the marketing budget, reporting and analysing performance
* Line management and development of 1 x Marketing Executive
* Keep up to date with industry insights by collaborating with category and insight teams, conducting market reviews, and identifying opportunities in white spaces
The Person
* Motivated marketer with B2B hospitality, foodservice, FMCG or hot beverage background
* Degree/professional qualification desired but not essential
* Self-starter and highly driven, with strong organisational and people skills
* Great communicator
* Proven ability to manage multiple projects
* Strong eye for detail with the ability to write briefs, proposals and review creative work
* Computer proficient with Microsoft Office Applications Excel and PowerPoint
* People and agency management experience
* Flexible approach to work, hours and travel as required
Salary: Competitive
#J-18808-Ljbffr