Entity: Customers & Products Job Family Group: Marketing Group Job Description: Customers & products (C&P) In customers & products it all starts with the customer. Working in our team, you’ll be focused on delivering the products and services our customers need. That’s everything from lubricants, aviation and next-generation mobility – such as electric vehicle charging and fleet management services – through to our forecourt retail sites, taking in sales and marketing along the way. You’ll be part of a highly connected, digitally focused, agile team that strives to be the very best partner for our customers! NOTE
: This is a
fixed term contract
(FTC) role for
6 months only
, with potential opportunity to extend. About the role
: As the Brand & Comms Manager, you will manage the execution of local
Marcomms plans and content, co-created with Networks of Excellence (NoEs), deliver brand health objectives and support the delivery of commercial targets across brands. Working closely with the Hub, you will be responsible for implementing campaigns across the year, optimising performance through testing and experimentation, and ensuring compliance with local regulatory, tech and language requirements. This role, whilst still understanding and following established procedures, must use independent judgment when faced with complex problems, identifying issues and providing insight to support resolutions. What you will deliver: Maximising local insight, craft comprehensive annual Marcomms plans for your brand and products, based on the global strategies and plans co-created with the NoEs, to amplify brand metrics and drive tangible business outcomes.
In close collaboration with the Hub and agency partners, adapt brand content from the global activation toolkits for your local campaigns (developing campaign materials locally only if unavailable in the activation toolkit) and implement through the optimal communications channel mix to achieve your marketing objectives.
Conduct A/B testing and experimentation, in partnership with the Hub, to refine and optimise brand content and campaign performance across all priority communication channels.
Engage local sponsors, Key Opinion Leaders (KOLs), partners and affiliates, supporting brand building.
Work closely with marketing and business collaborators to ensure annual plans and deliverables align to long-term marketing and business strategies.
Ensure compliance with all local regulatory, tax, technical, and language requirements in marketing activities.
Ensure consistency of product brand messaging and visual across channels.
Working closely with the Hub, understand campaign performance, implementing continuous improvement initiatives, and optimising brand investments to improve ROI. Feedback findings to regional leadership and NoEs to enhance brand initiatives.
Act as expert on the latest product and marketing trends and changes across channels, maximising this knowledge to provide feedback, guidance and coaching to teams where necessary, as well as to improve product portfolio and campaign effectiveness.
Responsible for driving marketing activity that achieves critical metrics of optimising MROI and meeting or exceeding defined marketing plan metrics. Deliver year-on-year increases in Hub utilisation, asset and content re-use, and the fulfilment of SLAs.
Manage budgets for specific activities to ensure financial efficiency.
Manage a team of four with a combination of UK and India based colleagues.
Unify the team, ensure there are high-levels of performance and a focus on operational effectiveness
What you will need to be successful: Extensive years of experience in brand management and communications, with a focus on omnichannel execution, preferably in a multi-national matrix organisation.
Experience within Retail organisations is desirable.
Strong analytical skills, with experience in performance optimisation and campaign testing.
Excellent budget and organisational skills to coordinate multiple campaigns and collaborators, including senior business partners.
Deep understanding of customer behaviour and market trends to drive innovation and strategic decision-making.
Strong project management skills, essential for the successful delivery of the role’s deliverables, combined with a customer-obsessed, value-driven approach that consistently prioritises the customer while delivering long-term business impact.
You will work with: Your role is part of our regional marketing teams, which is made up of a diverse and dedicated team of marketers, working together to activate brand and customer experience, drive performance in-market, and deliver your KPIs. As a key team member, you will provide guidance and coaching to your peers. When required, you will support your leader in collaborating closely with experts in the Networks of Excellence (NoEs) on the creative and critical thinking for your brand, inputting local findings to create common initiatives where possible. You will work with the Hub, Sales and other teams within your market to implement your plans and optimise activity. You will engage closely with sponsors, partners, agencies, and SMEs, fostering relationships to deliver impactful outcomes for your brands in your market. For the introductions of new products and programs, you will work closely with product teams to launch them into market, through timely and impactful communications. Why Join our team? At bp, we provide an
excellent working environment and employee benefits
such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others. We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits. Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement Up to 10% travel should be expected with this role Relocation Assistance: This role is not eligible for relocation Remote Type: This position is a hybrid of office/remote working Skills: Brand Management, Channel marketing activation, Customer Segmentation, Developing creative marketing content, Digital fluency, Generating customer insights, Listening, Presenting, Sector, market, customer and competitor understanding, Using market research effectively, Writing skills Legal Disclaimer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please
contact us
.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.