Job Description About the role As the brand lead for a high priority strategically important product for the treatment of primary chronic immune thrombocytopenia (ITP), you will craft and execute compelling marketing strategies, design innovative campaigns, and partner with leading healthcare professionals to elevate the product’s presence in a fast-evolving and high-stakes therapy area. You’ll take ownership of cross-functional brand planning, stakeholder engagement, and impactful promotional initiatives that drive results. This is more than a marketing role – it’s a platform to shape the future of a product that matters, with the autonomy to make a visible difference and the support of a passionate, collaborative team. The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum, located at our UK office in Cambridge and reporting to the Marketing Manager – Specialty Care. Your impact will include: • Leading all marketing activities and promotional campaigns for the assigned brand in the UK & Ireland • Driving brand strategy through cross-functional planning and seamless collaboration • Engaging directly with KOLs and external stakeholders to strengthen brand advocacy • Delivering stand-out speaker meetings, webinars and congress presence • Supporting and training the field force to execute aligned and impactful messaging • Ensuring full compliance with ABPI/IPHA codes, while pushing for creativity and innovation