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Head of product marketing

West Town
M&G
Head of product
€90,000 a year
Posted: 17 November
Offer description

Our purpose is to give everyone real confidence to put their money to work. With a heritage dating back more than 175 years, we have a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. Our two distinct operating segments, Asset Management and Life, work together to provide access to balanced, long‑term investment and savings solutions. Through telling it like it is, owning it now, and moving it forward together with care and integrity, we are creating an exceptional place to work for exceptional talent. We will consider flexible working arrangements for any of our roles and also offer workplace accommodations to ensure you have what you need to effectively deliver in your role.


Key Responsibilities

* Strategic Planning & Prioritisation – Lead the development and execution of the product marketing plan, aligned to sales priorities and fund tiering. Focus resources on high‑demand, commercially critical funds to deliver maximum impact where the business sees the greatest opportunity. Collaborate with distribution leads to adapt priorities dynamically as client and market needs evolve.
* Product Positioning, Messaging & Content Production – Define clear, differentiated positioning for funds and investment strategies across all asset classes. Oversee the production of high‑quality product marketing content across formats, including product collateral, digital content, thought leadership integration, and ensure content is consistent, compliant, and adaptable across multiple client touchpoints. Work with the team to elevate storytelling, translating complex investment concepts into engaging, client‑centric narratives.
* Digital Integration & Sales Enablement – Drive integration of digital marketing capabilities within the product marketing strategy. Partner with channel marketing to activate product positioning seamlessly across campaigns, digital channels, and automation journeys.
* Leadership & Team Development – Lead, coach, and develop a team of product marketers, fostering a high‑performance culture. Set clear priorities, manage capacity, and ensure the team is focused on business‑critical content and deliverables. Build capability in the team to write for different mediums, ensuring versatility in storytelling – from detailed technical documents to editorial narratives and short‑form digital content. Encourage innovation, particularly in AI‑driven content creation and digital‑first storytelling.


Qualifications

* Extensive experience in product marketing leadership within asset or wealth management.
* Ability to translate complex investment strategies into clear, differentiated client narratives.
* Proven leadership skills, with the ability to motivate, coach, and build a versatile content team.
* Highly collaborative, with exceptional stakeholder management across investment, marketing, and distribution functions.

Job Level: Integration Leader


What we offer

* Valuable pension scheme – 18 % of your salary, with 13 % made up of Employer Contributions and 5 % of Employee Contributions.
* Share Save and Share Incentive Plan, together with access to financial wellbeing and support services – to give you real confidence to put your money to work.
* 38 days annual leave, including bank holidays, with the opportunity to purchase up to five extra days and additional flexibility through our Time Off When You Need It policy.
* Inspiring Families policy – comprehensive support and paid time off, designed to help you balance personal and professional commitments.
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