This role offers a unique opportunity to shape the visual identity and creative direction of a new luxury streetwear brand rooted in minimalism, discipline, and quiet confidence. As Creative Director, you will collaborate closely with the founder to establish the brand’s visual language, develop compelling campaigns, and define the long-term identity of the label from its inception. The project requires on-site presence in Birmingham for the duration, ensuring hands-on involvement in all creative processes. This is a single project engagement with the potential for future collaboration as the brand evolves.
Responsibilities
* Lead the development of the brand’s visual identity, ensuring alignment with the core values of minimalism and exclusivity
* Conceptualize and execute creative campaigns that communicate the brand’s ethos without overt explanation
* Oversee the creation of visual assets, including lookbooks, campaign imagery, and digital content
* Collaborate with the founder to establish brand guidelines and a cohesive visual language
* Direct photoshoots, styling, and art direction for all brand materials
* Ensure consistency across all touchpoints, from product presentation to marketing collateral
* Provide strategic input on long-term brand positioning and creative growth
Skills And Requirements
* Proven experience as a Creative Director or Senior Art Director, ideally within fashion, streetwear, or luxury sectors
* Strong portfolio demonstrating expertise in brand identity, campaign development, and visual storytelling
* Deep understanding of minimalism and contemporary design trends
* Excellent leadership, communication, and collaboration skills
* Ability to translate abstract concepts into compelling visual narratives
* Proficiency in Adobe Creative Suite and other relevant design tools
* On-site availability in Birmingham for the full duration of the project
* Strong organizational skills and attention to detail
* Experience working with early-stage brands or startups is a plus
About Twine
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