Organisation: The National Trust for Scotland
Location: Glasgow / Edinburgh / Hybrid
Context
The National Trust for Scotland is the charity that cares for, shares and speaks up for Scotland’s magnificent heritage. Since 1931, we’ve pioneered public access to and shared ownership of some of the most magnificent buildings, collections and landscapes in Scotland. We’re Scotland’s largest membership organisation and we’re independent from government.
Working closely with colleagues across Scotland, we protect, enhance and build the Trust’s reputation, positioning our charity as a leader in protecting and sharing Scotland’s natural, cultural and historic places for everyone to enjoy. By listening to our audiences and placing them at the heart of what we do, we grow support for our charity, increasing membership, inspiring visits and generating vital income through philanthropic work.
Job purpose
This is a fixed term role developing and delivering engaging digital products to support the aims of our NHLF funded Mackintosh Illuminated Project. The project will run from 2025 – 2029.
The Trust is the custodian of two of Charles Rennie Mackintosh and Margaret Macdonald’s most outstanding, publicly accessible places: The Hill House and Mackintosh at the Willow. Together, these sites welcome 280,000 visitors annually, promoting the cultural legacy of Mackintosh and engaging visitors with the life and works of two of Scotland’s most influential artists’. The Mackintosh Illuminated Project will bring together these two properties in a joint engagement, communications and marketing and outreach programme to spotlight the design duo, sharing, celebrating and inspiring as many as possible with their creative genius and the beauty of their creations and create the foundation for a reappraisal of how Mackintosh and Macdonald are perceived and appreciated locally and internationally.
The post-holder will lead the development of digital products to support the engagement with Charles Rennie Mackintosh and Margaret Macdonald themes online as part of the Trust’s brand, marketing, communications, interpretation and audience strategies. The postholder will collaborate with stakeholders across Trust, supporting both the project’s priorities and national organisational objectives.
Responsibilities
1. Lead the development of digital products that support the Mackintosh Illuminated Project and meet the vision for “more people in Scotland and around the world to know, celebrate and be inspired by this creative genius.”
2. Oversee the implementation of a user-led approach to these digital developments, aligned with the project’s priority audiences. Use existing audience research, analytics tools, A/B testing, amongst other methods of gathering evidence, to support any planned development.
3. Work closely with the Trust’s wider Digital Product team to ensure that the new Mackintosh Illuminated digital products are audience-focused, compatible with the existing nts.org.uk website and adhere to the Trust’s technical standards and visual identity, following inclusive principles around accessibility.
4. Work with external agencies to manage Mackintosh Illuminated digital development workstreams, ensuring that we have the best resource available by preparing briefs and influencing suitable statements of work.
5. Manage stakeholders and collaborate with cross-functional teams both from the wider Mackintosh Illuminated project and across the Trust. These include areas such as curatorial, digital interpretation, learning and collections management colleagues. The post holder will need to stay on top of developments in these areas to inform digital products and content opportunities.
6. Ensure that wider marketing and comms campaigns for the Mackintosh Illuminated project are compliant with the Trust’s tone of voice, brand and technical standards and aligned with its marketing and communications and interpretation strategies.
7. Facilitate collaboration with the wider Trust digital team and relevant business stakeholders, involving them as appropriate at key points during the Mackintosh Illuminated digital product development.
8. Manage the budget designated for development of the Mackintosh Illuminated digital products, ensuring it is spent efficiently and delivers maximum impact against the project goals. You will also be responsible for reporting on progress against plan to the Mackintosh Illuminated Project Team.
9. Work with the Trust’s digital product team to coordinate digital resources and develop clear, sustainable plans for monitoring and optimising the Mackintosh Illuminated digital products during and after the lifetime of the project.
10. The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
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