Role Overview
The Senior Sales Manager, Golf Memberships & Events is responsible for driving revenue through the sale, retention, and development of golf memberships, golf-related events, and associated leisure, hospitality, and corporate sales opportunities at Fairmont Cheshire, The Mere. This role focuses on golf membership acquisition and engagement, delivery of member-led and corporate golf events, and the cross-selling of rooms, food & beverage, spa, and wellness in line with Fairmont brand standards. The position plays a key role in positioning The Mere as a leading luxury golf and lifestyle destination.
Key Responsibilities
* Drive golf membership sales, renewals, and upgrades across all categories, building strong relationships with prospective and existing members.
* Lead the sales and coordination of golf events, including member competitions, corporate golf days, and charity tournaments.
* Maximise revenue across golf, rooms, food & beverage, spa, and wellness through cross‑selling and upselling opportunities.
* Develop and manage a portfolio of golf‑related and lifestyle accounts, ensuring retention and growth.
* Maintain accurate records of all sales activity, memberships and events within approved systems.
* Produce regular sales reports covering memberships sold, event revenue and pipeline activity.
* Ensure all sales activities align with Fairmont Brand Standards, Accor SOPs and luxury service expectations.
* Collaborate with the wider Sales team and Accor Sales Network to support broader commercial objectives.
Qualifications & Experience
* Minimum 2 years Golf Senior Sales Management experience within a luxury hotel environment.
* Extensive knowledge of managing your own sales pipeline for corporate clients.
* Excellent communication and customer service skills in written and spoken English; additional languages are a plus.
* Ability to engage effectively with luxury clientele and senior stakeholders.
* Experience in managing budgets, cost control and forecasting.
* Strong business acumen and understanding of operational profitability.
* Upholds brand standards for professional conduct and presentation.
Benefits & Culture
* Fairmont Cheshire, The Mere is one of the North West's most distinguished luxury destinations. Nestled in the heart of the Cheshire countryside and surrounded by a championship golf course, the resort combines Fairmont's world-renowned elegance with the warmth and character of its local heritage.
* Renowned for exceptional service and attention to detail, Fairmont Cheshire, The Mere offers guests an indulgent escape featuring world-class spa experiences, exceptional dining and outstanding leisure facilities.
* Exclusive discounts: Fairmont Cheshire, The Mere, Spa and Golf discount; Fairmont, Raffles and Accor Hotels (friends and family rates are included); 20% off food and beverage in on‑site restaurants.
* Colleague restaurant and a culture that is unique and extraordinary.
* Benefit from training and development opportunities, competitive salary and benefits including pension, 28 days of holiday including public holidays, 1‑5 days service award based on length of service and special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide.
* You will get to work with a team of EXTRAORDINARY people.
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