Description
The Senior Lead Generation Representative is an experienced individual contributor within Veson Nautical's Enterprise Sales function. The role carries the full prospecting and qualification responsibilities of a Lead Generation Representative, but operates at a higher level of autonomy, commercial maturity, and internal influence. This is not a people management role - but it is a leadership one. Senior reps own and drive projects that improve how the team operates, lead internal meetings and enablement sessions, and act as a credible point of reference for less experienced colleagues. Beyond your own pipeline number, you are expected to raise the standard of the people around you. Veson sells into a complex, enterprise sales environment where buying cycles are consultative, multi‑stakeholder, and often span several months. At this level, you navigate that complexity confidently — engaging senior contacts, handling nuanced discovery conversations, and producing qualified pipeline that genuinely accelerates the sales cycle.
Responsibilities
Prospecting, Qualification & Handoff
* Research and engage high-value target accounts using Salesforce, ZoomInfo, LinkedIn Sales Navigator, and other tools
* Execute multi‑channel outbound campaigns (phone, email, LinkedIn) tailored by segment, persona, and product fit
* Lead outreach into complex or strategic accounts where contact seniority or competitive dynamics require an experienced approach
* Qualify opportunities against Veson's enterprise sales criteria — assessing fit, need, timeline, and stakeholder landscape
* Deliver structured handoff briefings to Account Executives and Account Managers including stakeholder maps, competitive context, and recommended next steps
Project Ownership & Team Contribution
* Own and deliver internal projects that improve team performance — outreach playbooks, segment research, campaign strategy, process optimisation
* Lead team meetings, knowledge‑sharing sessions, and enablement workshops
* Support less experienced team members on product knowledge, outreach technique, and qualification best practice
* Collaborate with the Lead Generation Manager on territory planning, target account strategy, and quarterly priorities
Collaboration & Insight
* Partner with Account Executives, Account Managers, Marketing, and Revenue Operations on target accounts and go‑to‑market execution
* Feed market intelligence and competitive insight back into the wider commercial organisation
* Track and report on key performance metrics including conversion rates, qualified leads, and pipeline contribution
Qualifications
Education and Experience
* Bachelor's degree in Business, Communications, or related field (preferred)
* Minimum 3 years' experience in an SDR, BDR, lead generation, or other commercial‑facing role
* Demonstrated track record of meeting or exceeding pipeline generation targets
* Strong working knowledge of CRM and sales engagement tools (e.g. Salesforce, ZoomInfo, LinkedIn Sales Navigator)
* Background in SaaS, technology, or B2B services strongly preferred
* Maritime experience a plus but not required
* Experience leading internal projects or enablement initiatives highly desirable
Knowledge, Skills and Abilities
* Excellent written and verbal communication — can write a tailored cold email and hold a credible conversation with senior maritime professionals
* Strong research and analytical skills — able to dissect corporate structures and prioritize accounts based on evidence
* Results‑driven and self‑motivated; comfortable working to ambitious targets with minimal supervision
* Confident leading meetings and coaching peers without formal management authority
* Commercial curiosity and a genuine interest in learning how global trade and shipping markets work
Position Competencies
* Commercial Awareness — Uses deep product and market knowledge to prioritize and personalize outreach
* Effective Communication — Engages senior prospects credibly; leads internal meetings with confidence
* Drives Results — Consistently hits targets; delivers project outcomes without close oversight
* Good Judgement — Qualifies with precision; makes smart prioritization calls
* Relationship Building — Builds rapport with prospects and maintains trust with internal stakeholders across the sales organization
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