About the Role
AXA Health is looking for a Digital Content Senior Executive to shape the voice of our brand across digital channels. In this role you will develop, execute and continually improve a content strategy for our digital platforms, creating web content, blog posts, guides, multimedia assets and more. You will collaborate with creative teams and external agencies to produce visually engaging content while maintaining clarity, consistency and alignment with AXA Health’s tone of voice and brand standards. 40% of the role is remote, with the option to shift to 60% remote over time.
Responsibilities
* Develop and implement a tailored content strategy for the health insurance section, coordinating with SME, corporate and other audiences as needed.
* Write high‑quality, shareable blog posts, articles, guides and multimedia assets that inform and inspire action.
* Edit and refine content to ensure clarity, consistency and alignment with editorial standards.
* Collaborate with designers, videographers and external agencies to create visually compelling content.
* Manage content delivery against agreed timelines, stakeholder input and approval processes.
* Use data and KPIs to measure performance, optimise strategies and demonstrate impact.
* Build relationships with internal teams and external partners to identify new content opportunities and amplify reach.
* Experiment with new formats and channels to increase engagement and audience growth.
Qualifications & Experience
* Proven experience as a content marketing professional in insurance, healthcare or financial services.
* Exceptional writing and editing skills with a portfolio of diverse formats.
* Strong analytical skills and experience using data to inform strategies.
* Knowledge of SEO and organic growth tactics.
* Degree in English, Journalism, Marketing or related field.
* Creative thinker eager to explore new formats and innovative engagement ideas.
* Excellent relationship‑management skills across cross‑functional teams and agencies.
* Knowledge of the health insurance environment and multi‑channel distribution strategies.
Benefits
* Competitive annual salary of up to £40,000.
* Annual company and performance‑based bonus.
* Contributory pension scheme (up to 12% employer contributions).
* Life assurance (up to 10× annual salary).
* Private medical cover.
* 25 days annual leave plus bank holidays, with option to buy or sell extra days.
* Wellbeing services and resources.
* AXA employee discounts.
Diversity & Inclusion
AXA is an equal‑opportunity employer. We encourage applications from candidates of all backgrounds, including those with disabilities or long‑term health conditions. We are proud to be a Disability Confident Leader and will work with applicants on reasonable adjustments throughout the recruitment process.
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