Summary
Position Summary / Job Purpose:
Reporting to the Managing Director UK & EMEA (Silversea Cruises), this role provides leadership in Agency Partners/Trade Partners (“Trade”) and Consumer Sales to meet targets for revenue, profitability, segment growth, and industry leadership. The position also guides sales & administration for full ship charters, incentive groups, and individual incentive travel, working closely with other functional leaders. It holds overall responsibility for the region and is a key member of the Silversea leadership team.
The Regional Managing Director, UK & Ireland, is responsible for developing and executing the Trade business strategy within the existing policies and budget, directly accountable for revenue and profitability in the UK/IR. This includes managing all Trade/Consumer sales activities, pipeline forecasting, regional strategy, target-setting, and team management. The role is growth-oriented, requiring proactive efforts to increase revenue streams and develop new relationships across multiple sales channels.
Essential Duties And Responsibilities
* Develop a competitive Trade business strategy to enhance market share and forge preferred customer partnerships.
* Advocate for industry, company, and key channel advancements.
* Implement and recommend growth opportunities within Silversea’s Sales strategy, managing tactics to penetrate new segments and meet revenue targets.
* Lead the Trade team, set goals, monitor progress, and oversee performance and talent management.
* Achieve top-line and bottom-line sales results, including growth and market share improvements.
* Collaborate closely with the Head of Direct to meet objectives.
* Analyze current and future market conditions, customer needs, and product development.
* Maximize charter and incentive group occupancy, rates, and yields with the C&I team in Miami.
* Ensure high customer satisfaction through timely and efficient service.
* Empower employees with resources, training, and accountability to drive performance.
* Build strong brand awareness and develop superior relationships.
* Support sales functions across all channels.
* Represent the company as a spokesperson at trade shows and conferences, seeking profile opportunities.
* Report Trade activity regularly to the CEO.
* Coordinate with internal departments such as Revenue Management, Hotel Operations, Finance, and Marketing.
* Monitor market trends, competitor activity, and provide feedback to leadership.
* Manage trade agency activities and agency contract implementations in respective territories.
* Foster a collaborative team spirit between Trade and Direct functions.
Skills and Experience
* Degree level education; MBA is desirable.
* Travel industry experience, with strong knowledge of the UK & Ireland market.
* Proven leadership in a competitive environment.
* Extensive network with agency partners and distribution channels.
* Excellent project management, communication, and presentation skills.
* Organized, detail-oriented, self-motivated, and proactive.
* Positive team-player with leadership capabilities.
* Skilled in managing staff and analytical duties.
* Ability to work under pressure and meet deadlines.
* Empathic leadership style.
Key Relationships
* Increase new guests and expedition guests as a percentage of business.
* Boost Top Suite sales and customer satisfaction.
* Focus on talent retention and development.
* Penetrate new markets and grow market share by segment.
* Enhance Trade Partner satisfaction.
Financial Responsibilities
* Meet sales targets for Trade/Consumer revenue and pax build.
* Increase new-to-Silversea guests and market share.
* Manage revenue growth, sales versus forecasts, and margins.
* Ensure ROI-driven marketing and sales spend.
* Achieve cost-of-sales and incentives targets as per plan.
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