Office: Hybrid; 2 days per week
A global organisation in St Albans is looking for a Senior Marketing Manager to lead a growing division within the company. With a presence in 100+ countries and a diverse client base, they are dedicated to delivering innovative solutions that drive growth and success in the Food & Drink and Hospitality industry.
Role Overview: Looking for a highly skilled and dynamic Senior Marketing Manager. As a key member of the leadership team, the Senior Marketing Manager will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, content and revenue growth across all markets. This is a generalist marketing role, and the client ideally wants someone with a broad skillset.
Key Responsibilities:
Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer needs.
Brand Management/ Awareness: Lead brand development and management initiatives to ensure consistent messaging, brand positioning, and visual identity across all channels and geographies.
Digital Marketing: Oversee digital marketing efforts including website optimization, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions.
Content Strategy: Develop a content strategy that resonates with target audiences, supports lead generation efforts, and strengthens brand authority. Coordinate the crea...