Communications and Campaign Manager
4 days in the office (Liverpool)
Are you a communications specialist who knows how to turn strategy into powerful, commercially effective activation, especially in-store?
A leading FMCG brand is looking for a Communications & Campaign Manager to own how their brand shows up across consumer, shopper, digital, and internal channels. This is a rare chance to join a values-led, collaborative, innovative marketing team with huge ambition and a brand that is investing heavily in growth, wellbeing, purpose and category leadership.
This role is perfect for someone hands-on, delivery-focused and excited by the blend of brand storytelling, digital momentum, and best-in-class shopper activation.
You will lead the day-to-day execution of the brand strategy across all key touchpoints, ensuring campaigns and activations land with impact, consistency, and commercial clarity.
Key responsibilities include:
Shopper & Retailer Activation (major focus):
* Deliver high-quality in-store and online activations, working closely with brand and commercial teams. Own retailer plans, digital shelf assets, taxonomy, and post-campaign evaluation.
Brand Campaigns:
* Support the development and full execution of integrated ATL & BTL campaigns across TV, digital, social and experiential. Manage timelines, budgets and agency partners.
Always-On Digital & Social:
* Lead the brand’s social and digital presence with insight-driven content plans, creator partnerships, and performance-led optimisation.
Internal & External Communications:
* Champion brand communication across the business — driving consistency, digital excellence, and engagement through briefings, updates and cross-functional collaboration.
Leadership:
* Line-manage a Brand Manager, supporting development, coaching and high-performance ways of working.
We’re looking for someone who is:
* Experienced in delivering integrated communications and shopper activation within FMCG or retail.
* Naturally confident with digital and social media, including content creation, analytics and always-on management.
* Highly organised, resilient and calm under pressure, able to run multiple projects at pace.
* Insight-led and commercially minded, able to translate data into decisions.
* A strong relationship builder who thrives in a collaborative, values-based culture.
* Passionate about creating bold, engaging, emotive brand moments that drive both fame and conversion.
This is an opportunity to join a modern, ambitious FMCG brand investing heavily in marketing, innovation, and digital transformation.
To apply directly, please send a copy of your CV to eadie@signaturecm.co.uk or alternatively, click 'Apply'.
Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven't been shortlisted for this role.
Please note Signature Career Management is acting as an employment agency.