Area Sales Manager Material Handling Equipment | Forklifts & Warehouse Trucks Salary & Benefits: Competitive base salary commission | Company car | Fuel card | Pension | Company sick pay Sector: Material Handling Equipment (MHE) | Forklifts | Warehouse Trucks About the Area Sales Manager Role We are seeking an experienced Area Sales Manager to join a leading material handling solutions provider, specialising in forklifts and warehouse trucks. This is a high-profile, B2B sales role offering a competitive salary, commission, and career progression within a market-leading organisation. You will be responsible for selling and promoting the full product range of material handling equipment across your local sales territory while delivering exceptional customer service to a diverse range of industries. Area Sales Manager Key Responsibilities Relationship Management: Build and nurture long-term relationships with existing customers, understanding their current and future equipment requirements New Business Development: Identify and develop target accounts, converting prospects into loyal customers Site Surveys & Specification: Conduct detailed site visits to assess requirements and recommend the most suitable equipment solutions Proposal & Presentation: Prepare comprehensive proposals and present solutions professionally to decision-makers Sales Administration: Manage all aspects of truck order administration and maintain accurate records within the CRM system Customer Service: Ensure a high standard of service and support throughout the sales process Area Sales Manager - Candidate Profile The ideal candidate will be a self-motivated, commercially aware sales professional with a strong track record in field-based B2B sales, ideally within material handling, industrial equipment, or capital goods sectors. Key skills and experience include: Proven success in sales of forklifts, warehouse trucks, or MHE solutions Excellent commercial awareness and understanding of business priorities Professional communication and presentation skills with attention to detail Strong negotiation skills and the ability to build compelling business cases Effective planning, organisation, and territory management Proficient in Microsoft Word, Excel, and PowerPoint Full UK driving licence Whats On Offer Competitive base salary and attractive commission structure Company car and fuel card Company pension and sick pay Industry-leading technical and product training Opportunities for career progression and professional development A supportive, safety-conscious, and people-focused working environment where team members are valued and empowered Why Join This Organisation This is an excellent opportunity to join a market-leading material handling provider with a culture of continuous improvement, service excellence, and career development. You will be supported with technical training, sales tools, and a collaborative environment to enable you to deliver exceptional results and progress your career. Apply Now We are looking for high-calibre Area Sales Managers with experience in MHE, capital equipment, or similar B2B sales environments. If you have a strong commercial mindset, proven field sales track record, and ambition to succeed, apply today to join a leading organisation where performance, growth, and professional development are rewarded.