Digital Growth & Optimisation Manager (6-month FTC)
Location: Azzurri Head Office, London (hybrid working)
Contract: Full Time | 6 months fixed term
Reports to: Head of Digital & CRM
The Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. We operate two leading national Italian full-service brands, Zizzi and ASK Italian, the UK’s leading quick-service Italian, Coco di Mama, renowned Irish fast casual Mexican restaurant brand Boojum and most recently the world famous, ‘mind-blowing’ fried chicken brand, Dave’s Hot Chicken.
Azzurri employs nearly 6,000 people, serving over 15 million meals annually in our growing estate of over 235 restaurants and stores.
Across all our brands we focus on what really matters to our customers – a memorable experience, high-quality food, great people, and beautifully designed restaurants and stores. The service is personal, the food delicious and the whole experience leaves you wanting more.
We’re looking for a Digital Growth & Optimisation Manager to lead the performance and evolution of our digital channels. This brand-new role sits within our Group team and will shape how we drive traffic, convert bookings, and optimise user journeys across SEO, PPC, paid social, CRO and analytics. You’ll work closely with brand teams and agencies to turn insight into action and build digital strategies that deliver real impact.
What You'll Be Doing:
* Performance marketing & SEO: Oversee paid media and SEO strategies across the brands.
* Analytics & reporting: Lead digital reporting using GA4, Looker Studio, and more — turning data into clear commercial insights.
* Conversion optimisation: Run A/B testing, CRO experiments and UX improvements that drive reservations and results.
* Content effectiveness: Use data to guide content creation and ensure it performs across formats and channels.
* Cross-functional collaboration: Be a trusted digital advisor to brand teams, CRM, Product and Tech.
This is both a strategic and hands-on role, with around 60% project work and 40% reporting, trading and consulting the brands — ideal for someone in digital marketing within consumer-facing industries.
What You’ll Get from Us
* 6% pension contribution
* 25 days holiday + bank holidays (pro-rata)
* Life assurance & income protection
* WeCare – 24/7 GP, mental health & wellbeing support
* 50% off dining, 25% for family & friends
* Ongoing learning & development
* Free coffee, breakfast twice a week & regular lunch treats
Our London office, designed by our own creative team, is a true reflection of our brands – warm, stylish, and full of energy. This role will be based in the office 3 days a week, with 2 days working from home.
If you’re ready to help shape digital experiences that match our flavour-packed menus, we'd love to hear from you.