CRM Senior Marketing Executive (FTC) Coventry Competitive starting salary range from £32,942 up to £37,087 per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered Fixed Term Contract until April 2027,Full Time Our Mission Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. The Role At Coventry University, we put students at the heart of every decision, and our CRM activity is central to making applicants feel informed, supported and inspired at every step of their journey. As CRM Senior Marketing Executive, you will play a key role in designing, delivering and optimising our CRM activity across the recruitment lifecycle. You will be responsible for developing and executing customer centric CRM marketing strategies to drive prospective student engagement and conversions. Duties include: CRM campaign delivery Develop and deliver annual CRM schedules and multichannel campaigns across email, SMS and Whats App. Lead the end to end delivery of automated journeys using Salesforce Marketing Cloud, including template build, audience segmentation (SQL/Data Filters), copy editing, scheduling and optimisation. Journey design & optimisation Create personalised and automated lead nurturing, admissions and applicant conversion journeys, improving conversion rates through segmentation, personalisation and structured A/B testing. Data & insight Analyse campaign performance to guide future planning, optimise engagement, support CRO improvements and feed insight into the wider marketing and recruitment activity. Collaboration Work cross functionally with colleagues across Marketing, Recruitment and Admissions to align journeys with touchpoints across the wider student experience. Our Successful Candidate Were looking for a CRM Senior Marketing Executive who blends creativity with data, enjoys improving digital journeys and is motivated by work that has real, long term impact. If you love making customer experiences better and want to help shape the future of our CRM function, this role is for you. As CRM Senior Marketing Executive, you will be customer focused and think deeply about the applicant experience, designing communication that meets real student needs whilst meeting quality and compliance standards. You will demonstrate experience managing CRM or marketing automation campaigns as well as planning and mapping customer journeys and conversion paths. You will be data driven, with the ability to analyse campaign data and apply insights. You will look for insight everywhere, in dashboards, performance reports, test results and behavioural patterns and turn that insight into improved journeys. You will be a relationship builder & solution oriented, taking ownership of workstreams and spotting opportunities to improve journeys and bring ideas that make a measurable difference. Hands on experience with an enterprise CRM, ideally Salesforce Marketing Cloud and competence with SQL, AMPscript, HTML are essential requirements for this role. The Benefits As a staff member of Coventry University Corporate Services Ltd, you will have access to a wide range of industry leading rewards and benefits which includes: Excellent Employers Pension Contribution 30 days Annual leave plus Bank Holidays New Holiday Purchase Scheme Life Assurance 4 x Salary BUPA Cash Plan 50% off Tuition Fees for staff dependants Cycle To work scheme Our Culture As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.