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E-commerce, Search and Social Analyst, Newcastle-upon-Tyne, Tyne and Wear
Client:
Location: Newcastle-upon-Tyne, Tyne and Wear, United Kingdom
Job Category:
Other
-
EU work permit required:
Yes
Job Views:
2
Posted:
06.06.2025
Expiry Date:
21.07.2025
Job Description:
Start: ASAP
Location: Remote in UK
Role and Responsibilities:
* Gather and analyse data from social, search, and e-commerce platforms. Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
* Evaluate brand positioning and the competitive landscape. Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
* Explore consumer behaviour, including usage routines and purchase drivers. Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
* Assess brand sentiment and awareness. Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
* Develop strategic recommendations with support from the wider team. Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.
Requirements:
* Fluency in Mandarin (spoken and written) is essential
* Proven experience in social listening, e-commerce review analysis, and/or market research
* Strong analytical and storytelling skills
* Familiarity with Chinese digital platforms
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