General Manager - E-commerce & Operations (Artisan & Creative Consumer Products) North Liverpool | £(phone number removed) (DOE) 10% Bonus | Full-Time | On-Site Are you a commercially minded e-commerce leader with a passion for artisan or creative products? This is a rare opportunity to take full strategic and operational ownership of a thriving B2C business unit within a well-established manufacturing company. You'll lead a specialist division selling products and consumables to artisanal craft and design specialists - delivering growth through smart digital marketing, efficient fulfilment, and strong team leadership. About the Role As General Manager, you will have end-to-end responsibility for the P&L, online performance, operations, and team of this specialist division. You'll work closely with the Managing Director and have the autonomy to shape strategy while staying close to the day-to-day. This is a multi-hat role, ideal for someone who thrives in a hands-on SME environment and can balance digital growth with operational execution. Key Responsibilities E-commerce & Digital Strategy * Lead all aspects of e-commerce strategy, from platform management (Shopify, Etsy, Amazon) to product presentation, pricing, and UX improvements. * Drive digital marketing activity including SEO, PPC, Google Ads, email marketing, retargeting, and social media engagement. * Monitor key performance metrics (conversion rate, site speed, cart abandonment, ROAS), and implement data-led improvements. * Oversee potential migration from Magento to a more agile, scalable platform such as Shopify. * Explore new routes to market, marketplaces, or collaborations with influencers or artist communities. Marketing Leadership * Take ownership of campaign planning, brand messaging, product launches, promotions, and seasonal content. * Lead a part-time internal marketing executive and manage relationships with external design/branding agencies. * Increase the division's visibility in artisan/craft communities through online PR, features, and event exposure (e.g. art magazines, exhibitions). Operational & Fulfilment Management * Oversee warehousing, inventory, fulfilment, and customer service processes for B2C and wholesale orders. * Ensure On-Time-In-Full (OTIF) performance and customer satisfaction. * Monitor inventory turnover, product margins, and stock accuracy, with support from purchasing and warehouse leads. * Work with front-office staff on order input, bespoke product queries, and customer communications. Team & Commercial Leadership * Lead and inspire a collaborative on-site team of 8 (including warehouse, marketing, and front-line staff). * Embed a high-performance, customer-centric culture with a focus on continuous improvement. * Analyse product performance, sales trends, and customer behaviours to guide procurement, marketing, and promotions. * Represent the division in senior leadership meetings and contribute to annual budgeting, forecasting, and strategic planning. Who We're Looking For Essential Background & Skills * Proven experience in e-commerce management, ideally in a product-led SME or niche consumer brand. * Strong understanding of digital marketing tools (Google Analytics, SEO, PPC, email platforms, CRM) and marketplace selling. * Commercial acumen: comfortable owning sales targets, analysing ROI, managing pricing/margins, and using data to drive decisions. * Experience in people leadership, ideally in a warehouse, retail, or customer service environment. * Comfortable working in a hands-on, hybrid role where no two days are the same. Desirable Experience * Background in artisan products, crafts, interiors, homewares, or creative retail. * Previous experience in an SME or family-owned business where agility and autonomy are key. * Familiarity with Magento, Shopify, or similar platforms. * Exposure to packaging, fulfilment, or stock management in a B2C setting. * Personal or professional interest in design, stained glass, or decorative art would be a bonus. You'll Thrive in This Role If You * Are entrepreneurial and proactive, with a track record of spotting growth opportunities. * Enjoy both strategy and execution-able to shape campaigns and then roll up your sleeves. * Bring fresh ideas and energy to a supportive, down-to-earth team. * Want a leadership role with meaningful impact and visibility within a growing SME. Working Environment & Culture * Based full-time on site in North Liverpool in a modern, clean, and well-equipped unit. * Collaborative, non-corporate, values-led business with friendly and experienced colleagues. * Part of a wider 60 person organisation with strong infrastructure (finance, HR, IT). * Regular leadership team meetings, open communication, and long-term growth ambitions. Salary & Package * £(phone number removed) base salary (DOE) * Up to 10% annual bonus based on individual and division performance * 25 days holiday bank holidays * Pension scheme * Free parking * Staff discounts on products * Excellent development opportunities within a stable, growing company Ready to Make Your Mark? If you're looking for a role where your digital marketing expertise, e-commerce know-how, and operational leadership will truly make a difference-this is your opportunity. Apply now to join a business where creativity meets commerce, and where you can shape the next chapter of an exciting specialist division