BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.
Responsibilities:
* Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
* Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
* Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
* Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
* Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
* Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams.
Requirements:
* Greek speaking or fluent in Greek and knowledgeable of the Greek market trends
* Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
* Experience using Optimove or similar platform
* Experience in running multichannel campaigns
* Highly customer-centric with a good understanding of CRM strategies and practices
* Knowledge and interest of online gaming products
* Applied understanding of lifecycle development and optimisation
* Data focused and ROI driven
* Ability to build strong working relationships
* A marketing/business degree level qualification or equivalent would be desirable