About us
Club L London are the next-generation online retailer refining accessible luxury for forward-thinking women worldwide. Delivering timeless and trend-oriented styles in sizes 4-20 for every life moment, we design proudly in-house in the UK; with premium quality, exceptional fit and affordable style at the forefront.
Collaboration, communication and curiosity drive our extraordinary workforce – an ambitious team of diverse, experienced and up-and-coming talents that we think you’d fit right into.
A role at Club L is more than a job, it’s a lifestyle for the innovative, inspired and intuitive thinker.
The Role
Brand Copywriter
Location: Manchester Brands: Club L London | Lavish Alice | Beyond Fulfilment
Join the team shaping the voice of fashion-forward occasionwear, high-end eCommerce, and industry-leading fulfilment services. We’re looking for a talented and strategic Brand Copywriter to support the storytelling, tone, and communication strategies across our growing brand portfolio: Club L London, Lavish Alice, and Beyond Fulfilment.
This is a high-impact role for a copy and comms expert who can pivot between B2C fashion messaging and professional B2B narratives—bringing each brand to life with clarity, creativity, and consistency.
The Role: Your Purpose
As our Brand Copywriter, you’ll be the creative and strategic mind behind all internal and external written communications. You’ll develop and implement brand-wide tone of voice strategies, creating copy that informs, inspires, and converts—whether it’s customer-facing CRM campaigns, internal HR documents, global eComm content, or B2B marketing toolkits.
You’ll work cross-functionally to ensure copy is impactful, engaging, and always aligned with each brand’s purpose and personality. This is a hybrid role requiring adaptability, precision, and the ability to switch between formats and audiences with ease.
Key Responsibilities
· Own the tone of voice for each brand across all communication touchpoints—ensuring clarity, consistency, and resonance in every message.
· Write and optimise copy for a wide variety of platforms and formats, including:
o CRM (emails, flows, promotions)
o Social media (channel-specific strategy and messaging)
o Website content (landing pages, banners, categories)
o Campaign copy
o Develop and execute Blog concepts and copy in line with campaign launches, seasonal trends and searches
o Press releases, PR kits, brand books, lookbooks
o Business communications (HR documents, investor packs, partnership documents and pitches, internal comms)
o B2B toolkits and client-facing material for Beyond Fulfilment
o Direct the tone of all product descriptions ensuring the Ecom team adhere to guidelines and include all relevant product details and USPS.
· Develop storytelling around key brand initiatives such as ESG, partnerships, and seasonal campaigns.
· Collaborate with internal teams across Marketing, PR, Social, CRM, Design, and eCommerce to align messaging and campaign objective.
· Create localised and culturally relevant content for international sites and regional markets.
· Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies using tools like Google Analytics, SEO platforms, and data analysis.
· Continually refine copy guidelines in line with brand evolution, performance insights, and customer feedback.
· Conduct research into industry trends, competitor messaging, and performance metrics to inform future strategies.
About You
· 2+ years’ experience in a copywriting or communications role, ideally within fashion, lifestyle, or eCommerce. Experience in agency and/or brand-side settings is a must.
· Strong portfolio showcasing your ability to write across multiple tones, formats, and platforms—from editorial to technical.
· Proven ability to manage tone of voice for multiple brands with different audiences (B2C and B2B).
· Confident with SEO best practices and tools, with a data-driven mindset for improving copy performance.
· Meticulous attention to detail and a natural editor with exceptional grammar and spelling.
· Self-starter with strong organisational and time-management skills; capable of working autonomously and delivering high-quality output at pace.
· A creative thinker with a commercial mindset—able to balance brand storytelling with business objectives.
· Experience using Google Docs, Excel/Sheets, Shopify (preferred but not required), and AI tools for content ideation or optimisation
What's on offer?
o Bi-annual bonus scheme
o 25 days of annual leave (plus bank holidays)
o Extra day off for your birthday
o Flexible working hours around core hours of 10-4
o Cycle to work scheme
o 40% staff discount across Club L and Lavish Alice products
o Healthcare Cashplan
o Free onsite gym
o Enhanced pension contribution
o Enhance maternity and sick pay
o Free snacks, drinks & treats
o Social events
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