ITN is one of the UK’s leading independent content production companies, trusted for over 70 years to tell the world’s most important stories. From BAFTA- and Emmy-winning journalism and impactful factual content to creative entertainment and branded storytelling, ITN brings truth and innovation to every platform. Making over 70 hours of live programmes a week and reaching 1 billion digital views a month, we are a content powerhouse that has an ambition to keep growing, with audiences across the UK and around the world.
Our people are at the heart of our success. With a reputation built on integrity and creativity, ITN continues to evolve with an ambitious growth strategy — investing in new technology, premium content, and future talent. We’re proud to foster an inclusive, collaborative culture where everyone can thrive and help shape the next chapter of ITN’s story.
We are proud to be an equal opportunities employer where everyone’s contribution matters. We’re committed to building a culture that reflects the audiences we serve — one where people feel included, supported, and inspired to do their best work.
How We Work
At ITN, how we work is as important as what we do. Our values describe what you can expect when you work here — and what ITN expects of you.
Ambition – We set bold goals, take ownership, and keep learning. We look for new opportunities and better ways to make an impact.
Courage – We speak up with honesty and respect, challenge ideas constructively, and value open, direct communication.
Team – We collaborate, celebrate others’ successes, and make sure every voice is heard. We put the team’s success first.
We also recognise the importance of balance and wellbeing, so we welcome flexible working, part-time roles and job shares across all areas of ITN.
The Role
The Senior Publicity Manager will manage day to day publicity for ITV News and its journalism across broadcast and digital platforms. The role focuses on generating high quality press coverage, writing and distributing press materials, supporting on screen and editorial staff, handling media enquiries, and coordinating awards entries.
You will work closely with editorial and communications colleagues to champion ITV News journalism, major investigations, exclusive stories and programme moments, ensuring they reach the widest possible audiences.
Good Morning Britain also comes under the remit of ITV News, the Senior Publicity Manager will also have an oversight role of GMB comms too.
Key Responsibilities
* Manage publicity activity for ITV News across broadcast, digital and social platforms and in collaboration with Good Morning Britain
* Work closely with editorial teams to identify stories, interviews, investigations and programme moments with strong publicity potential
* Write, edit and distribute press releases, media alerts, briefing notes and other publicity materials
* Promote exclusives, investigations and major coverage effectively to secure strong media pick‑up
* Build and maintain strong relationships with journalists, commentators, producers and media contacts
* Keep ITV News senior management informed of key publicity activity, media opportunities and coverage outcomes
* Handle incoming press enquiries relating to ITV News & Good Morning Britain, responding in a timely and professional manner and escalating where appropriate
* Have experience in crisis comms and provide sound counsel and a cool head
* Support the public profile of presenters, correspondents, reporters and senior editorial staff through interviews, profiles, bylines and other opportunities
* Work with ITV and ITN communications colleagues to coordinate publicity activity and share updates
* Help promote ITV News & Good Morning Britain output internally across ITN, including newsletters, staff briefings, town halls and other internal channels
* Monitor and report on coverage of ITV News & Good Morning Britain across print, broadcast, online and social media
* Coordinate awards entries in liaison with editorial teams, including drafting submissions, gathering supporting materials and managing deadlines
* Maintain publicity calendars, media contact lists, coverage logs and campaign updates
These are the main requirements of the role and is not an exhaustive list of duties. It is intended to reflect the nature, range, and context of the work, which will change over time.
Key Requirements
* Experience in a publicity, press office or media relations role
* Excellent writing and editing skills, with the ability to produce clear, accurate and engaging press materials
* Strong understanding of the UK news and media landscape
* Sharp news sense, with the ability to identify stories and programme moments likely to generate press interest
* A clear understanding of the role ITV News & Good Morning Britain play as a trusted, impartial public service news provider with broad national reach
* Passion and creativity to champion agenda‑setting journalism, exclusives and investigations in compelling ways
* Experience supporting high‑profile broadcast programmes and digital news output
* Proven ability to secure media coverage and build constructive relationships with journalists and media outlets
* Confidence in handling reactive media enquiries and working calmly under pressure, including alongside senior editorial leadership
* Strong organisational skills, with the ability to manage multiple deadlines and competing priorities
* Collaborative approach, working effectively with editorial teams, presenters, production staff and communications colleagues
* Excellent judgement and discretion, particularly when handling sensitive or high‑profile stories
* Strong attention to detail, with the ability to track, evaluate and report on publicity performance
* Experience coordinating awards entries or industry submissions is desirable
* Understanding of ITV News & Good Morning Britain, its audience and the regulatory and reputational context in which it operates
* Flexibility and willingness to work occasional unsocial hours in line with the news cycle
Our people are at the heart of everything we do at ITN. It’s vital that our workforce reflects the diversity of both our audience and the wider society in the UK, so we actively seek candidates from diverse backgrounds and communities. Reasonable adjustments to the recruitment process will be offered, if required, due to a disability or health condition. We also recognise the importance of a good work life balance, so we do everything we can to accommodate flexible working, including part-time and job shares for all our roles. Please just let us know in your application, or at any stage throughout the process, if this is something you want to explore.
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