Strategic Marketing Lead: accountable for accelerating growth across the UK, Europe, and India by driving client‑centric marketing strategies in the defence sector.
What success looks like
* The Defence brand is more visible, differentiated and credible across UK, Europe & India.
* Defence marketing activity is clearly aligned to priority accounts and growth ambition.
* Marketing contributions demonstrably support pipeline development, work winning and client retention.
* Defence leadership views marketing as a strategic growth partner, not a support function.
Key Accountabilities
Growth and Clients
* Act as strategic marketing partner to UK, Europe and India Defence leadership.
* Drive brand‑based marketing aligned to priority Defence accounts.
* Link marketing activity to pipeline, work winning and retention.
* Maintain an actionable view of defence procurement and influencers across the UK, Europe and India, tracking market, policy and capability trends.
* Work closely with Client Account Managers to champion the voice of the client and articulate the desired client experience.
Strategic Marketing Leadership
* Synthesize insight from clients and the market to develop marketing objectives, strategy and plans aligned to business goals.
* Determine the annual marketing budget required to deliver the plan and provide quarterly visibility of spending with performance analysis.
* Define and deliver integrated multi‑channel marketing plans (events, thought leadership, digital marketing collateral, media relations).
* Translate complex technical capability into compelling, credible narratives for Defence audiences.
* Manage and measure activities that deliver enhanced client engagement and experience.
* Define success measures and KPIs, evaluate performance using insight and analytics, and recommend improvements to increase effectiveness.
Stakeholder Management and Influence
* Influence across a complex matrix without direct authority.
* Build trusted relationships with senior leaders.
* Represent Defence marketing strategy in senior leadership forums.
Qualifications
* Significant (10 years minimum) defence sector experience essential.
* Significant integrated marketing experience, pivoting between strategic thinking and hands‑on delivery.
* Understanding of strategic business drivers and correlation with marketing strategy.
* Client‑centric attitude, embracing the company brand and values.
* Strong capabilities in communication skills, stakeholder management, storytelling, and content creation, B2B campaign management and delivery of marketing programmes with a focus on results.
* A Degree is required; a Master’s or MBA in a relevant discipline such as Marketing, Defence studies or International Relations would be advantageous.
* Experience of working within a global matrix structure with large numbers of technical thinkers would be beneficial.
* Digital marketing skills and experience with thought leadership campaigns and account‑based marketing are highly desirable.
* Excellent copywriting, editing and presentation skills.
* Motivated self‑starter with the ability to work collaboratively as part of the regional team.
* Understanding of GDPR and ability to advocate best practice to ensure compliance.
* Preparedness to undergo UKSV Security Clearance.
Work Location Model: Hybrid.
All your information will be kept confidential according to EEO guidelines.
We are a Disability Confident Employer and will offer an interview to applicants who have a disability or long‑term condition, who meet the minimum/essential criteria for the role. Please let us know using this email address ReasonableAccommodations@aecom.com if you would like to apply through the Disability Confident Interview Scheme.
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