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About the role:
As General Manager – Teletruk, you’ll take full ownership of the Teletruk product range, driving its strategic direction and commercial success across global markets. Reporting to the Group Business Director, you’ll be responsible for shaping and delivering long-term plans that grow market share, profitability, and customer satisfaction. This pivotal role will see you working closely with Marketing, Product, and Commercial teams to enable sales growth beyond our ambitious five-year plan.
What does this role involve day to day?
· Strategic Leadership – Develop and execute strategic plans to drive revenue growth and market share expansion for the Teletruk range.
· Sales & Business Development – Drive sales through dealer networks and direct channels, identify market opportunities, and implement initiatives to deliver growth.
· Financial Management – Manage budgets, forecasts, and overall financial performance.
· Cross-Functional Collaboration – Work closely with Marketing, Product, and Commercial teams to ensure alignment with business objectives.
· Relationship Management – Build strong relationships with distributors, key accounts, and internal stakeholders.
· Market Insight – Monitor industry trends and competitor activity to identify opportunities and risks.
· Team Leadership – Provide guidance, mentorship, and motivation to your team to maximise performance and development.
· Brand Representation – Represent the Teletruk brand at senior-level negotiations and industry events.
This will be suited to you if…
· You have proven experience in a senior leadership role within industrial equipment, material handling, or construction sectors.
· You possess strong commercial acumen and a track record of delivering growth and profitability.
· You have experience in sales, marketing, and product strategy, ideally with industrial forklifts or similar equipment.
· You are a strategic thinker with exceptional leadership and communication skills.
· You thrive in a fast-paced environment and can manage multiple priorities effectively.
· You are confident in building relationships and influencing at all levels.
· You have the ability to adapt your approach for different situations and communicate effectively across the business.
What happens next?
Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at
What’s in it for you?
This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.
We value diversity and welcome applications from candidates from all backgrounds.
We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@, and a member of the team will be in touch.
Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.