The Business
Our client is a fast-growing food businesses, specialising in premium Chilled and Frozen Food Products. With a reputation for innovation, quality, and agility, they are backed by significant investment and a bold 5-year roadmap focused on both organic growth and smart acquisitions, domestically and internationally.
Their Chilled Foods portfolio is a key strategic growth engine, spanning authentic, category-leading products across the likes meal solutions. With deep sourcing capabilities and a trusted supply chain, they bring rich culinary heritage to UK shelves and manufacturing kitchens, blending authenticity with operational excellence. The business is poised to lead the category into its next phase of growth through NPD, channel diversification, and digital transformation.
Operating within a matrix-led structure, their offering spans multiple categories with strong provenance, traceability, and standout taste credentials. Their products are increasingly seen as the preferred choice for discerning consumers, supported by an ambitious NPD pipeline and a stronghold in both national and regional manufacturing.
One of their top strategic priorities is the acceleration of the Business-to-Business (B2B) channel, targeting growth through food manufacturers, ingredient partners, and commercial food solutions. To support this, they are now seeking to appoint a Commercial Manager to lead the B2B commercial strategy and unlock new growth opportunities in this high-potential channel.
The Role
As Commercial Manager – B2B, you will take full ownership of the UK customer base within the Business-to-Business channel. You will be responsible for both account development and new business generation, acting as the strategic lead and commercial driver of this fast-growing area.
✅ Grow the Core & Grow Some More
You will manage and grow existing B2B customer relationships, while identifying and unlocking new strategic partnerships with manufacturers, ingredient buyers, and other high-value accounts.
✅ Lead the Commercial Strategy for B2B
Shape and execute a clear commercial plan, including full P&L ownership at contribution level. Influence wider business decisions based on your understanding of commercial impact and strategic priorities.
✅ Drive New Business Development
Take the lead on identifying white space and untapped opportunities. Be proactive in hunting, pitching, and winning new accounts to diversify and expand the B2B channel.
✅ Customer Leadership & Strategic Partnerships
Build multi-functional relationships with key B2B customers, negotiating long-term agreements and Joint Business Plans (JBPs). Be a trusted partner in both tactical delivery and strategic planning.
✅ Category, NPD and Innovation Influence
Collaborate closely with NPD, marketing, and technical teams to develop added-value product solutions and bespoke innovations that meet the needs of manufacturing customers.
✅ Full Commercial Accountability
Manage product mix, pricing, and promotional investment. Analyse performance, deliver growth, and take full ownership of customer profitability.
✅ Operate at Pace with Influence
Engage confidently with cross-functional teams, senior leadership, and Executive Board stakeholders. Influence internal strategies and balance these against external demands with commercial clarity.
✅ Intellectual Stretch & Business Impact
This is not a typical account management role. You will operate with freedom, high visibility, and direct impact. Expect to be challenged and empowered in equal measure.
What You Get in Return
✅ Be part of a high-growth, Northern-based FMCG business with a supportive, entrepreneurial culture
✅ Trusted autonomy in a non-political, action-focused environment that rewards results and ideas
✅ Real commercial stretch and ownership, with exposure to B2B customers worth millions
✅ Fast-paced, agile decision-making environment without unnecessary bureaucracy
✅ Access to high-quality products and brands, some of which are not yet on the UK market
✅ Intellectual challenge from a commercially brilliant Sales Director who will support your growth
✅ A pathway to more senior commercial roles in a growing organisation
Candidate Requirements
We are looking for a high-impact commercial leader with a proven track record in the food or ingredients sector, ideally within B2B. This is a role for someone with ambition, energy, and the potential to grow.
✅ Strong experience in the B2B food or ingredients channel, with proven success in account growth and new business development
✅ Background in Own Label, Private Label, or ingredient-based solutions
✅ Commercially sharp and action-focused, with strong P&L understanding and business acumen
✅ Visionary mindset – able to assess data, spot opportunity, and craft compelling customer proposals
✅ Open, honest, and high-integrity communicator with the confidence to admit errors and learn quickly
✅ Self-disciplined, proactive, and focused on execution and impact
✅ Not defined by big corporate training alone – high-potential candidates from flexible or entrepreneurial backgrounds welcome
✅ A true hunger to learn, win, and grow – personally and commercially
If you are ready for a role that offers commercial stretch, real ownership, and the chance to help shape a fast-growth B2B channel, this could be your perfect next step.