Test, Experiment & Learn Senior Manager (Marketing)
Join to apply for the Test, Experiment & Learn Senior Manager (Marketing) role at Lloyds Banking Group
Test, Experiment & Learn Senior Manager (Marketing)
2 days ago Be among the first 25 applicants
Join to apply for the Test, Experiment & Learn Senior Manager (Marketing) role at Lloyds Banking Group
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Lloyds Banking Group
Talent Acquisition - Software Engineering, Human Centred Design, Digital, Product, Technical, Data & AI,
JOB TITLE: Test, Experiment & Learn Senior Manager (Marketing).
SALARY: £83,400pa to £123,000pa (dependent on location and experience) plus an extensive benefits package.
LOCATION: London, Bristol. Edinburgh, Leeds, Halifax or Chester.
HOURS: 35 hours, full time.
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.
Why Lloyds Banking Group?
Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!
Want to hear more?
We're looking for a data-savvy and insight-driven Senior Manager - Test, Experiment and Learn to join our Marketing team at Lloyds Banking Group. This is a unique opportunity to lead the design and execution of marketing experiments that shape how we engage with millions of customers. If you're passionate about using data to drive smarter decisions and have a strong foundation in statistical testing and experimentation, we'd love to hear from you
About the Role
In this role, you'll be the driving force behind our marketing experimentation agenda-embedding a culture of continuous learning and evidence-based decision-making. You'll work across digital, CRM, and ATL marketing channels to design robust tests, analyse results, and generate actionable insights that improve campaign performance and customer outcomes.
You'll collaborate closely with our media and creative agencies, as well as full funnel marketing and channel leads to ensure our marketing activity is measurable, optimised, and impactful.
Key responsibilities
Lead the development and execution of the Test & Learn strategy across all channels, campaigns and brands.
Design and implement statistically sound experiments (e.g., A/B tests, multivariate tests) to evaluate marketing effectiveness.
Define success metrics, control groups, and sample sizes to ensure test validity and reliability.
Analyse test results using appropriate statistical techniques and translate findings into clear, actionable recommendations.
Build frameworks and playbooks to scale experimentation across the marketing function.
Partner with BI & analytics, data science, and Platform teams to ensure accurate data capture and reporting.
Champion a culture of experimentation, coaching stakeholders on best practices and fostering curiosity and innovation.
Present insights and recommendations to senior leadership to inform strategic decisions.
About you
Proven experience in a senior analytics or experimentation role within a marketing environment.
Strong expertise in statistical testing, including hypothesis testing, confidence intervals, and significance testing.
Hands-on experience designing and analysing A/B and multivariate tests across digital and CRM channels.
Familiarity with ATL measurement techniques, including econometrics and brand tracking.
Experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4).
Excellent communication skills with the ability to explain complex statistical concepts to non-technical audiences.
About working for us
Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.
If you are excited by the thought of becoming part of our team, get in touch.
We would love to hear from you!
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Analyst, Marketing, and Other
* Industries
Banking and Financial Services
Referrals increase your chances of interviewing at Lloyds Banking Group by 2x
Sign in to set job alerts for “Director Marketing Analytics” roles.
Leeds, England, United Kingdom 2 weeks ago
Media Account Director (Data & Analytics)
Manchester Area, United Kingdom 1 week ago
Associate / Project Director - Project Controls Analytics
Manchester, England, United Kingdom 1 month ago
Associate / Project Director - Project Controls Analytics
Leeds, England, United Kingdom 1 month ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr