Description
Summary
Purpose
The Recruitment Marketing Manager is designing and deploying attraction campaigns across Core, Temporary, and Associate recruitment that return a high level of ROI and deliver against business demand. Led by data and external best practice, they will deliver against the Resourcing & Talent strategy and shape practices that impact how we build awareness of AQA, attract and engage talent in the organisation.
Landscape
The Recruitment Marketing Manager role sits in the Resourcing & Talent team as part of People Group, and reports directly to the Head of Talent Acquisition, Diversity and Inclusion as part of the R&T Management Team. They work alongside the Recruitment Managers for Core and for Volume, who will consult, contract and commission them to support marketing strategies and attraction activity for their markets. This role will work closely with cross-functional teams spanning areas such as Communications & Engagement, Marketing & Brand, Digital and Sourcing & Supplier Management to ensure seamless activity that best exploits our internal capabilities and expertise. They will also work with external suppliers to identify innovative and effective routes to market.
Activities
Designs, delivers, and measures the success of recruitment marketing and candidate attraction campaigns that deliver results
Plans and executes all attraction spend within the R&T budget (c.£300,000), working with the Recruitment Managers for Core and Volume Recruitment ensuring a positive ROI is achieved by monitoring campaign effectiveness
Works with external suppliers such as agencies and job boards to activate marketing activity that attracts the right talent to AQA
Creates collateral used in our recruitment marketing, for example candidate brochures, job description videos, email marketing templates etc
Works across departments to achieve common goals – eg Marketing, Customer Service, Communications – building relationships based on trust and influence
Explores and looks to understand the motivations and drivers of the workforce segments that AQA requires, converting this into successful recruitment campaigns
Develops a knowledge of the external market place with relation to branding and attraction technologies that may benefit AQA
Maintains plans and trackers to ensure budgets are maintained and Purchase Orders are raised, receipted, and closed accurately
Delivers a measurable impact to effectiveness of our processes eg conversion rates from application to interview and hire
Builds and maintains a Continuous Improvement approach to attraction and brand – focused on incremental benefits and an agile, fail-fast attitude
Build a network external to AQA to gain new ideas and knowledge that can be adapted to meet AQA requirements
Need to know – to be successful in this role you will need to know
Experience either in recruitment or in a consumer marketing/brand development role
Strong understanding of external best practices in candidate attraction
Strong skills in data manipulation and analysis, able to influence and act based on data
Experience of creating compelling content that positively influences candidates
Experience of working cross-functionally within a complex organization
Budget management experience, ensuring optimised ROI
Ability to build strong and mutually beneficial relationships with external suppliers
Digital fluency – expertise in social media, SEO optimization, website development, etc
Ability to manage both slower, large-scale pieces of work alongside faster-paced demands for ad hoc quick wins