Social Media Manager
Manchester
Permanent- 4 days office/ 1 day WFH
Are you a Social Media Manager with a passion for crafting engaging digital experiences? Our client, an esteemed top 100 law firm, is on the hunt for a talented Social Media Manager to drive their online presence to new heights.
Key Responsibilities:
* Develop and execute an innovative social media strategy, leveraging paid campaigns, influencer partnerships, and collaborative initiatives.
* Drive lead generation through strategic utilization of social media channels, targeting various legal services.
* Curate and maintain a dynamic social media calendar, focusing on platforms like LinkedIn, X, and Instagram, with potential expansion to emerging platforms.
* Generate captivating content that resonates with the firm's brand identity, including videos, podcasts, and compelling imagery.
* Capture timely video and imagery content for key events and campaigns, ensuring alignment with brand messaging.
* Analyze campaign performance metrics and ROI, providing actionable insights and optimizations to maximize impact.
* Implement automated solutions for streamlined content distribution and scheduling across all channels.
* Foster strategic relationships with influencers and brand ambassadors to amplify brand visibility and engagement.
* Collaborate closely with internal stakeholders and external partners to align social media efforts with broader marketing objectives.
* Stay informed about industry trends and competitor activity, adjusting strategies accordingly to maintain a competitive edge.
Requirements:
* Minimum of 4 years' demonstrated experience in social media marketing, ideally within a B2B or B2C context.
* Proven track record of driving results through both organic and paid social media campaigns.
* Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
* Proficiency in managing multiple social media platforms and implementing effective engagement strategies.
* Creative flair and proficiency in content creation, including video and podcast production/editing.
* Experience with influencer marketing campaigns and leveraging analytics tools to measure campaign performance.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively in a fast-paced environment.
* Adaptability and a proactive approach to navigating evolving industry trends and platform updates.
Join us in shaping the digital narrative for one of the legal industry's most prominent players. If you're ready to make your mark as a Social Media Manager and drive meaningful results, apply now to seize this exciting opportunity!