Who We Are
The Wave is a place where people and nature come together to create the right environment for people to thrive: our guests, our team, and our community. Our purpose is to nurture a world of health, hope and happiness with every wave. We are driven by innovation, purpose and possibility.
Our Values – We Are FAIR
* Fun: We take fun seriously and create moments that matter
* Adventurous: We challenge norms, stay adaptable, and explore with optimism
* Impact: We strengthen the connection between people and planet
* Respect: We care for each other, our customers, and our community
About the Role
You will support the delivery of insight‑led marketing that drives bookings, builds brand affinity, and improves customer experience across all digital touchpoints. You will take ownership of key channels including email, CRM, and website, and contribute to campaigns that support commercial performance and community growth.
Key Responsibilities
Email & CRM
* Execute the email marketing calendar to drive bookings, repeat visits, and engagement
* Build and optimise automated lifecycle journeys from enquiry through to re‑engagement
* Manage CRM segmentation to ensure relevant and targeted communications
* Track and report on performance including open rates, click‑through rates, conversion, and revenue contribution
* Use data to identify opportunities to improve engagement, retention, and customer value
Website & Digital Performance
* Manage and update website content via CMS, ensuring accuracy and consistency
* Improve SEO and on‑site journeys to increase organic traffic and conversion
* Monitor performance using Google Analytics, SEMrush, and Google Search Console
* Identify and act on opportunities to improve site performance and reduce drop‑off
Campaign & Content Support
* Support delivery of integrated campaigns aligned to seasonal and commercial priorities
* Collaborate on the production of creative assets for paid, social, and onsite channels
* Ensure consistency of brand, tone of voice, and messaging across all outputs
* Support marketing for partnerships, events, and community initiatives
What Success Looks Like
* Email activity contributes measurable revenue growth and improved engagement
* Website performance improves across traffic, user journey, and conversion
* Campaigns are delivered on time and aligned with commercial priorities
* Brand execution is consistent and high quality across all channels
About You
* Minimum 1 to 2 years of experience in a marketing role or relevant training
* Organised and reliable, able to manage multiple tasks and deadlines
* Can‑do attitude, open minded, growth mindset
* Comfortable working with data and using it to inform decisions
* Strong written communication skills and attention to detail
* Confident using digital tools including email systems and CMS
* Takes ownership and follows through on deliveryProactive and looks for ways to improve performance
* Interest in outdoor lifestyle, wellbeing, or purpose‑led brands
Qualifications
* Minimum 1 to 2 years Marketing experience or relevant qualification
* Experience with email platforms and CRM systems
* Familiarity with analytics and SEO tools is beneficial
What We Offer
* 30 days holiday including bank holidays
* Free access to staff surf sessions
* Discounts across surf and other offerings
Our Commitment to Inclusion
We are committed to building a team where people feel they belong and can be themselves. We welcome different backgrounds, perspectives, and experiences, and focus on placing people in roles where they can succeed and grow.
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