We have an exciting opportunity at AGS Airports Limited for a Paid Acquisition Lead to join our Commercial team.
This is a permanent, full role and will be based at Glasgow Airport with possible travel to other UK airport locations.
What we can offer you:
* Competitive salary and benefits package
* Participation in our annual bonus plan
* 25 days annual holiday plus 8 public holidays
* Generous pension contributions
* Employee Assistance Programme
* Private Healthcare
* Flexible Benefit Platform
* Life Assurance Cover
* Free on-site car parking
* Agile/Flexible working, where appropriate for the role
Join Our Journey
We’re looking for a Paid Acquisition Lead to help shape and drive our digital footprint. Reporting to the Group E-commerce Manager, you'll take the lead on paid marketing and affiliate campaigns across our group of airport and white-label parking websites. We are looking for someone to craft bold campaigns, and turn clicks into conversions across Google, Microsoft, and Meta. Working closely with the Trading team you will be critical part of the growth plan for our airports.
Principle accountabilities
* Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, Facebook, and other relevant channel covering PPC, display, search, re-marketing, DV360, video and others.
* Audit paid and organic channels to highlight gaps and advise on improvements.
* Provide strategic advice around the set up and delivery of campaigns across the marketing funnel.
* Regular PPC campaign execution including handling the set-up, optimisation, monitoring and tracking on platforms including Google, Bing, Facebook LinkedIn, and other channels.
* Maintain and monitor audience targeting, impression share, quality score and other important account metrics.
* Delivery of campaign pixel creation, tagging and tracking through Google Tag Manager and a deep understanding of Google Analytics 4.
* Set up, manage, and analyse Google Data Studio reports, Microsoft Bi or other analytics dashboards.
* Analyse, interpret and articulate well the data behind the results.
* Being comfortable with fast pace, and lots of change at short notice.
* Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, and other facets of paid search in accordance with company targets and budgets.
* Provide oversight, manage, and be able to generate reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
* A dedicated team player, and will be proficient with many optimisation tools, such as SEM rush, Google Ads etc to commercially leveraging Paid Marketing & Affiliates to their full potential.
Qualifications and experience
* Relevant experience working in a similar PPC role.
* Experience with Google Analytics and Google Tag Manager
* Be apart of a small team and have wiliness to learn.
* Ability to interpret data and action accordingly.
Inclusive Recruitment Process
Diversity & Inclusion is important to us here at the AGS Group. We want to ensure that our process is inclusive for all applicants. If you have any questions or need any support with your application, we are here to help. Please contact our recruitment team at ags_recruitment@agsairports.co.uk