Job Title
Consumer Marketing Director Mid-End Shaving
Job Description
The Consumer Marketing Director Mid-End Shaving is responsible for spearheading the formulation of marketing objectives by leveraging deep insights into the Consumer Experience Journey, aligning team efforts with strategic business goals. The role entails developing and directing a global integrated innovation and communication roadmap, overseeing product launches, and championing consistent execution across categories to enhance consumer engagement.
In this role you will be leading the business of mid-end range of shavers, one of the biggest ranges in Philips Personal Health. The Shaving business is a foundational pillar of Philips, deeply rooted in the company’s history, legacy, and tradition of innovation.
You will collaborate with finance and regional leaders to devise effective pricing strategies and ensure local market relevance of global initiatives. The role empowers insights teams to generate actionable data, and evaluates team performance through in‑market analysis, and cultivates a culture of continuous learning and talent development within the organization.
Your role:
* Lead the formulation of marketing objectives by deeply understanding the Consumer Experience Journey, ensuring team alignment with business goals by identifying consumer behavior shifts and defining triggers and barriers across all touchpoints.
* Develop and direct a global integrated innovation and communication roadmap, overseeing team execution of new product launches, Commercial Innovation, and always‑on base business initiatives informed by comprehensive consumer, market, and competitor insights.
* Champion the consistent execution of the Consumer Experience Journey across categories, ensuring team members maintain alignment with brand positioning and visual identity, while delivering seamless consumer engagement across global and local touchpoints.
* Strategize with finance and regional (business) leaders to develop and implement pricing strategies, ensuring teams understand the balance between market competitiveness and profitability, while fostering collaboration to drive long‑term financial sustainability.
* Manage the localization and adaptation of the global roadmap, ensuring teams execute with excellence in translating global strategies into local market relevance, while empowering them to make data‑driven decisions in alignment with local media and channel needs.
* Empower the Consumer and Commercial analytics teams, guiding them to generate actionable consumer, market, and competitor data, and supporting their development in using these insights to influence global innovation and business growth strategies.
* Oversee the development and execution of the rolling Business Region Plan, managing team A&P (Advertising & Promotion) spend and ensuring commercial initiatives are executed efficiently, with clear ownership and accountability for results.
* Evaluate team performance through in‑market analysis, collaborating with Consumer and Commercial analytics teams to track business growth, market share, and brand strength, and coaching team members on optimizing plans and improving future outcomes.
* Partner with sales leaders to co‑develop a comprehensive channel strategy, empowering team members to provide strategic guidance on product placement, pricing, and promotional plans, ensuring strong execution across global and local markets.
* Guide teams responsible for the creation and implementation of shopper marketing plans, ensuring best‑in‑class product launches by providing leadership, removing roadblocks, and developing team capabilities to drive success in retail and e‑commerce channels.
* Build a culture of continuous learning and development, providing feedback, facilitating professional growth opportunities, and ensuring the team is well‑equipped to meet both current and future business challenges.
* Lead succession planning and comprehensive talent management, driving employee selection, performance management, compensation management, and career development in alignment with organizational operational goals.
You're the right fit if:
* You have a Master’s degree in Economics, Marketing, Technology, Business Administration or equivalent.
* You have acquired 10 years+ of experience in areas such as Product Development, Marketing, Business development, Communication, Sales or equivalent.
* You have a proven track record of launching NPIs in mature and growth markets.
* You have P&L category management experience (> €200M).
* You have experience in the shaving business within a large, matrixed organization.
* You have hands‑on China market exposure.
* You’re a self‑starter with the ability to work in a paced, agile environment.
How we work together
We believe that we are better together than apart. For our office‑based teams, this means working in‑person at least 3 days per week.
This position is based in Amsterdam, The Netherlands.
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