Key Account Manager (UK Market Entry - Sales Focus)
Industry: Household Cleaning & Consumer Goods
Location: Remote (UK-based)
Employment Type: Full-Time
Seniority Level: Senior / Experienced
Flexibility: High - remote, autonomous working environment
Salary: Competitive + performance-based bonuses
Our client is a highly respected European household brand, well known across the continent for their range of consumer cleaning products - including washing powder, antibacterial soaps, and surface cleaners. With an established presence in major EU markets, they are now entering an exciting growth phase: expansion into the UK. To support this strategic move, our client is seeking a Senior Key Account Manager with deep sales and account management experience in the household cleaning or personal hygiene sector, to lead their UK market entry and help build a lasting commercial presence.
This is a unique opportunity to join the UK expansion at an early stage, working directly with the senior European leadership team. The successful candidate will be responsible for:
Driving new market development in the UK
Building and managing key retailer and distributor relationships
Leading sales growth and account strategy from the ground up
The role is fully remote, offering significant autonomy, flexibility, and the chance to have a direct impact on the brand's UK success story.
Key Responsibilities
Lead the UK go-to-market strategy, including sales planning, market mapping, and account targeting
Identify and secure key retail partnerships (e.g. supermarkets, drugstores, online platforms, wholesalers)
Manage and grow strategic commercial relationships with UK buyers and category managers
Negotiate listings, pricing, promotional activities, and long-term supply agreements
Monitor UK market trends, competitor actions, and consumer behaviour to inform strategy
Deliver against agreed sales targets and growth KPIs
Collaborate with internal teams (marketing, logistics, finance) to ensure market readiness and brand alignment
Represent the brand professionally in client meetings, retail negotiations, and trade shows
Ideal Candidate Profile
Required Experience:
5+ years in account management and/or sales in FMCG, ideally with household cleaning or hygiene products
Proven success in launching or expanding brands into the UK retail market
Experience managing major UK retail accounts
Strong commercial acumen with a track record of delivering sales growth and hitting KPIs
Preferred Attributes:
Entrepreneurial mindset - thrives in growth-stage environments and can build from scratch
Exceptional relationship-building and negotiation skills
Self-motivated and comfortable in a remote, autonomous role
Knowledge of UK consumer trends and the competitive landscape in homecare or hygiene sectors
Experience coordinating cross-functional teams across countries or regions is a plus
What the Client Offers
A key role in an exciting UK expansion for a trusted European brand
Remote-first setup with significant autonomy and flexibility
Competitive salary + performance-based bonuses
Long-term growth opportunities as the UK presence scales
A collaborative and forward-thinking leadership culture