SEO Manager
Location: Bournemouth
Reference: HOB1151380 | Closing Date: 21.11.25
Hobbycraft Head Office, BH23 6HG
This is a full‑time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times. Our hybrid working model is 3 days in the officeand 2 days working from home.
About the Role
Hobbycraft is the UK’s leading art and craft retailer with 108 stores across the UK, a website that has grown substantially over the last five years and an app that was launched in 2023. We’re seeking a commercially minded, data‑driven SEO manager to lead our search strategy and play a pivotal role in driving customer acquisition, retention, brand visibility, and revenue growth across our website, app, and stores. As part of our wider Digital Marketing team – which also includes Digital Advertising, CRM, Customer Insight, Loyalty and Subscriptions – you’ll own the SEO roadmap, ensuring our brand achieves greater visibility, authority, and performance in search engines.
Reporting to the Head of Digital Marketing, you’ll also work closely with key stakeholders across Digital Advertising, eCommerce, Trading, IT, and Content to deliver a best‑in‑class SEO experience that supports our business goals. This is an exciting opportunity in a fast‑paced, creative, and collaborative environment – perfect for someone who thrives on delivering measurable results, communicates clearly, and embraces a test‑and‑learn mindset.
Key Responsibilities
* Lead the SEO strategy: develop, implement, and continuously refine the SEO strategy to drive organic growth, improve search visibility, and increase qualified traffic.
* Performance analysis: use SEO tools and analytics platforms to monitor performance, identify opportunities, and deliver actionable insights that improve rankings and conversions.
* Cross‑channel collaboration: partner with the Digital Advertising Manager to align paid and organic search efforts, ensuring a cohesive and efficient search marketing strategy.
* Content and technical SEO: work with content, trading, and IT teams to optimise website architecture, content, metadata, and internal linking structures for SEO impact.
* Project support: collaborate with IT and digital product teams to ensure SEO best practices are implemented across all technical developments and platform changes.
* Forecasting and reporting: forecast organic traffic, sessions, and revenue impact of SEO initiatives, and communicate performance to senior stakeholders.
* Strategic integration: represent SEO in marketing planning sessions, ensuring search considerations are embedded across campaigns and content strategies.
* Market awareness: stay informed on the latest SEO trends, search engine algorithm updates, and industry innovations — including GEO — to keep our strategy ahead of the curve.
About You
* Proven experience as an SEO Manager or similar role, ideally within eCommerce or retail.
* Strong track record of developing and executing SEO strategies that have demonstrably driven business growth.
* Experience managing or collaborating with SEO agencies and external partners.
* Highly analytical with deep knowledge of SEO tools, including Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, and keyword ranking tools.
* Collaborative communicator able to build strong relationships and influence cross‑functional teams to deliver impactful SEO initiatives.
* Proactive problem solver with a commercial mindset and the confidence to challenge, innovate, and drive continuous improvement.
* Organised and adaptable, comfortable operating in a fast‑paced, results‑oriented environment.
* Curious and data‑driven, with a passion for digital innovation and staying ahead of SEO best practices.
Benefits
* 33 days holiday including bank holidays pro rata, growing with you during your time with us.
* 40% colleague discount.
* Access to a personal pension scheme.
* Fun event days to fundraise for our charity partners.
* Annual paid‑for charity volunteer day.
* Cycle2Work scheme.
* Discounted gym membership.
* Employee Support Programme for overall wellbeing, including financial and mortgage advice.
* Access to a range of high street discounts.
* An inclusive and creative working environment, so you can truly be you and enjoy your time at work.
* Long‑service awards and gifts.
We are completely committed to supporting anyone with a disability in applying for our vacancies. If you have a disability and require support throughout our recruitment process, you can contact us at recruitment@hobbycraft.co.uk and let us know what adjustments you may need.
Hobbycraft is a diverse employer committed to equal opportunities. We recognise and celebrate diversity in all communities, including race, sexual orientation, nationality, ethnicity, belief, disability, age, gender, marital or family status. We regularly review our policies and practices to ensure best practice from an employment perspective.
What Needed
* Customer service
* Creative
* Knowledgeable
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