Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you.
An opportunity has arisen for a Senior Social Media Manager to join our Marketing team, leading the delivery of a best-in-class social media strategy across England Rugby channels. This role will play a pivotal part in driving audience growth, engagement and commercial value, while leading and developing a team of content specialists and working collaboratively with stakeholders across the organisation.
Job Title : Senior Social Media Manager
Department : Marketing
Reports to : Head of Content
Direct report(s) : Three
Salary Banding : up to a maximum of £65,000 per annum
Job Level : Guide
Location : This role is contractually based at Allianz Stadium, offering some flexibility to work from home
Employment Type : Permanent
Working Hours : This is a full-time role, covering 35hrs per week, including weekend work
Application Information:
1. Please submit an anonymised CV (. remove personal details). You do not need to submit a cover letter
2. Vacancy closing date: Wednesday 27th May at 5pm
To help us get to know your unique experience and voice, we kindly ask that you complete your application without the use of AI‑generated content. This ensures we can fairly and accurately understand your skills, perspective, and suitability for the role.
The Role:
England Rugy is seeking a dynamic and creative senior social media manager to deliver our content strategy across operated channels and help us achieve our business objectives as well as departmental goals.
You will lead a team of highly creative Content Producers, while also managing key agencies and collaborating with internal and external stakeholders.
This is a role suited to someone who is comfortable working in a high-performance sports environment and has experience managing social media channels for a major sports team, rights holder or media organisation.
Some key responsibilities include:
3. Delivering and leading the strategy of England Rugby’s social media channels, including Red Roses and Community Rugby.
4. Lead a team to improve the quality, reach and engagement of the England Rugby and associated social media channels.
5. Working closely with key stakeholders, commercial partners and across marketing & commercial to ensure growth and engagement.
6. Utilise data and analytics to improve performance and identify new trends.
7. Oversee social media use at the RFU from professional game to community rugby channels.
8. Work with commercial partners to develop new content strands and help them maximise their digital rights.
9. Work closely with rest of marketing team to develop content around key strategic priorities including conversion of social media audiences to the RFU database.
10. Analyse, report and identify new trends and performance of content on a regular basis.
11. Work with marketing team to develop our influencer strategy.
12. Champion social media across the organisation and commercial partners.
13. Manage England Rugby’s appointed social media and digital agency.
14. Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
15. Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
16. Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.
Qualifications, Skills & Experience:
The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.
Essential:
17. Demonstrable experience of working in social media
18. Candidates should be educated to degree level standard or above or have an equivalent professional qualification in a relevant discipline
19. You will have demonstrable experience in a relevant role and discipline
20. Experience in a similar role at a high-profile rights-holder, brand or specialist agency
21. Experience working to tight deadlines in a high-paced environment
22. Experience in altering tone and output depending on the delivery platform
23. Wide knowledge of domestic and international rugby
24. Good organisational skills and the ability to prioritise workload and react positively to situations at short notice
25. Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
26. Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
Desirable:
27. Experience in use of, or willingness to learn, Photoshop and video editing software, such as Premier Pro, also desirable
Additional Information:
28. We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to.
29. During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions .