At a time of rapid company growth, our client is seeking a dynamic Marketing Manager to join their global business. A fantastic role where you will be responsible for the marketing function in a standalone role. In addition, you will be able to use your creative skills and produce world class print and digital content to promote the brand. A hybrid role with approximately 3 days in the Castleford office.
Job Responsibilities:
1. Overall marketing strategy and execution of plans for the existing products.
2. Support the researching and evaluation of new product opportunities, demand for potential products, and customer needs and insights.
3. Managing launch campaigns for new products.
4. Supporting distribution channels to market products effectively.
5. Management of the company's website and brand guidelines.
6. Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
7. Managing media and marketing staff and external PR agencies.
8. Creating print and digital content using the latest Adobe Creative Suite.
9. Creating and managing product images and photos.
10. Managing the company's social media profiles and creating content for distribution on all social media platforms and e-mail marketing campaigns.
11. Analysis and presentation of the effectiveness of all marketing efforts and campaigns.
12. Some over...