Director of Marketing (SMB Business Software)
📍 France, UK, or Germany locations | 💼 Full-Time | 🌍 Hybrid/Remote flexibility
Our client is looking for an exceptional Director of Marketing with a passion for B2B demand generation and performance-driven growth, to lead and scale marketing efforts across a portfolio of European SMB Business Management Software products. As a Director of Marketing, you'll strategically align and oversee marketing initiatives across multiple channels accelerating momentum in Europe by driving pipeline growth and bookings.
Reporting directly to the SVP Marketing you’ll collaborate closely with Sales, and Product Senior Leaders as well as other senior leaders across the company.
Responsibilities
* You will be responsible for driving pipeline growth and accelerating customer acquisition. Your mission will be to:
* Develop and execute a multi-channel marketing strategy and budget to meet new logo and cross-sell revenue goals
* Build and mentor a high-performing SMB or Mid-Market marketing team
* Produce insights to assess pipeline performance, identify gaps, and develop GTM strategies
* Design and implement lead generation campaigns across:
* Digital advertising, SEO/SEM
* Account-based marketing
* Buyer directories and paid lead sources
* Webinars, trade shows, and online/in-person events
* Email marketing, social media, and nurturing flows
* Content-based and signal-driven tools
* Collaborate with Business Development Representatives (BDRs) to align on inbound/outbound campaigns, lead quality, and prospect targeting
* Work closely with product marketing, sales, and content teams to fuel campaigns with compelling assets (ads, emails, whitepapers, brochures, blog posts, and more)
* Enforce data quality and campaign tracking in CRM and marketing automation platforms
* Support M&A efforts by contributing to value creation plans and onboarding new brands
Experience
* 8+ years of experience in marketing, including leadership roles in B2B Software demand generation
* Demonstrated success managing digital marketing and SEO strategies
* Expertise in account-based marketing and working with SMB or Mid Market B2B Software product lines
* Familiarity with manufacturing or industrial verticals is a plus
If you're a results-oriented leader who thrives at the intersection of strategy, creativity, and data, we'd love to hear from you.