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Company Description
LobSmash is redefining how padel players train, connect, and compete. Our AI-powered app gives doubles teams a smart space to break down matches, train with a personal AI coach, and communicate effectively on and off the court. Whether youre an amateur looking to improve or a seasoned player aiming for the next level, LobSmash helps you play smarter, together.
Role Description
We’re looking for a visionary Social Media Director to lead LobSmash’s go-to-market strategy and brand growth. As our CMO, you’ll own the marketing roadmap from strategy to execution — building a brand that connects with Gen Z, grassroots players, and padel communities worldwide. You’ll drive user acquisition, retention, and loyalty through data-backed campaigns, partnerships, and community engagement.
This is a leadership role with high visibility and responsibility — ideal for someone who thrives in a startup environment and wants to build something from 0 to 1.
Responsibilities
* Develop and lead the overall marketing strategy in alignment with company goals
* Define LobSmash’s brand identity and position in the sports/fitness/AI space
* Build and manage the marketing team (social, content, performance, PR)
* Launch creative, viral campaigns to grow the LobSmash user base
* Oversee digital, influencer, grassroots, and event marketing strategies
* Create feedback loops between users and product teams
* Lead partnership, sponsorship, and ambassador programs
* Own KPIs: user acquisition, engagement, CAC, LTV, and retention
* Report performance to executive team and investors
Qualifications
* You know the tiktok algorithm
* Strong understanding of Gen Z digital culture and community-led growth
* Experience running both high-level strategy and hands-on execution
* Track record of building successful go-to-market and growth campaigns
* Expertise in brand, performance, and influencer marketing
* Strong leadership, communication, and cross-functional collaboration skills
* Passion for padel, tennis, or sport culture is a major advantage
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Part-time
Job function
* Job function
Marketing and Sales
* Industries
Sports and Recreation Instruction
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