About Sonia Friedman Productions (SFP)
Sona Friedman Productions (SFP) is one of the most prolific and influential theatre companies in the world. Since 2002, SFP has developed, initiated and produced over 300 productions worldwide, winning 67 Olivier Awards, 61 Tony Awards and 3 BAFTAs. Led by Sonia Friedman CBE, who was named one of Vogue's 25 most influential women and included in TIME's 100 Most Influential People, SFP has delivered an unparalleled body of work across the West End, Broadway and beyond.
Corporate Social Responsibility
* Next Generations: introducing tomorrow's audiences to the pleasures of live entertainment, recruiting and nurturing the next generation of industry talent.
* Inclusion: improving and promoting diversity, inclusion and well‑being in the workplace.
* Sustainability: reducing our environmental impact by making our business more sustainable.
We recognise that we do not have all the answers but we strive to listen, learn and change to ensure SFP becomes a truly inclusive organisation. Everyone at SFP is expected to play a part in achieving our goals and upholding our core values by committing to a positive, inclusive culture, reducing our environmental impact, and encouraging the next generation through outreach and mentoring.
We welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce.
Job Description – Marketing Manager
Reporting to: Chief Marketing Officer. The Marketing Manager oversees and delivers marketing, social media and press strategy for Sonia Friedman Productions and designated productions. Based at our production office in Covent Garden, the ideal candidate will coordinate and deliver the strategy across all elements of marketing, social media and communications for SFP and its productions; oversee and manage external agencies and freelancers; work closely with sales, ticketing and inventory teams to support financial objectives; foster relationships with stakeholders; partner with producing teams and theatre personnel; create distinct brand identities; collaborate with the CMO to develop SFP's public‑facing persona; and work with the Marketing Assistant to strengthen online and digital presence.
Responsibilities
* Coordinate and deliver marketing campaigns for designated productions.
* Develop clear objectives for each production ensuring creative and commercial aims are fully understood and communicated.
* Liaise with external agencies, ensuring all are working in tandem to achieve campaign goals.
* Collaborate with producing and creative teams to ensure positioning and messaging reflects the production's values and tone.
* Manage the marketing budget effectively and efficiently.
* Ensure press campaigns meet agreed budgets and time‑scales.
* Communicate briefs to agencies and freelancers, support them in translating into action, monitor progress and ensure delivery of desired results.
* Assess sales and ticketing targets with sales, ticketing and inventory teams to inform strategy.
* Ensure contractual terms and obligations are fulfilled in marketing and publicity materials.
* Assist with the running of press performances, opening nights and other media/gala performances.
* Liaise with the production's press representative to deliver original press campaigns and crisis‑manage when necessary.
* Implement an effective strategy for audience development and growth.
* Alongside the CMO, lead and deliver the marketing and communications strategy for SFP.
* Build on and develop new opportunities to further SFP's reputation and standing in the industry.
* Work with the Marketing Assistant to contribute to SFP's online and digital strategy, including social media, website and other platforms.
* Oversee the relationship between SFP and its audiences, ensuring consistent engagement and developing strategies to seek new audiences and retain existing ones.
* Negotiate terms and contracts with external agencies to achieve best value.
* Be present at performances, events, photoshoots, filming, photocalls and meetings as required (including evenings and weekends).
* Complete other duties as reasonably required.
* Maintain confidentiality of commercially sensitive information.
* Work as part of a team, covering other members during illness and holiday.
General Duties
* Influence and improve relationships with key clients, business partners, suppliers and internal stakeholders.
* Negotiate terms and contracts with external agencies on robust service level agreements and rates to achieve best value for money.
* Be present at performances, events, photoshoots, filming, photocalls and meetings as required (which will include some evening and weekend work).
* Complete such other duties as may be reasonably required.
* As this role will involve access to confidential and commercially sensitive information, it is essential that all such information is kept confidential.
* Work as part of a team, covering other team members during illness and holiday.
Essential Qualities / Skills / Experience
* Proven experience in marketing or media.
* Thorough understanding of marketing campaigns, digital marketing environments, social media trends and press strategies.
* Strong numeracy and confidence interpreting sales reports and managing budgets.
* Understanding and experience working in the West End theatre market; touring and international experience is a benefit.
* First‑rate copy‑writing and proof‑reading skills.
* Confident professional communication manner.
* Discretion in regards to sensitive information.
* Excellent attention to detail and time‑management skills.
* Ability to anticipate situations and plan for eventualities.
* Able to actively seek solutions to problems.
* Manage multiple high‑level relationships and stakeholders.
Employment Terms
Hours: Usually 10 am–6:30 pm Monday–Thursday; 10 am–6 pm Friday. Some evening and weekend work will be required and additional hours may be asked at times. The role may require travel and occasional overnight stays.
Contract: Full‑time, one‑year fixed‑term.
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