Design Lead | CRO, Landing Pages & Shopify (Remote)
PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.
🚀 Who We Are
PM Digital is not your typical agency.
We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands.
Our work lives where performance and aesthetics collide — and we test everything we touch.
With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.
🎯 What You’ll Be Responsible For
As Design Lead, you’ll own the output, growth, and systems of the Design Department. This is a leadership and craft role.
🧠 Your Core Responsibilities
* Lead the design execution across all CRO, Landing Page, and Shopify projects
* Own Figma structure: from templates to team file hygiene and scalable systems
* Review and approve all designs before dev handoff (you set the bar)
* Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design
Create and maintain templates for:
* Homepage
* Product Pages
* Cart / Nav
* High-converting Lander sections
* Mentor and train our design team on CRO design principles, best practices, and creative trends
* Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
* Be a go-to problem-solver: from tight turnarounds to creative challenges
🔥 What Makes You a Fit
* You’ve led design teams or squads in a fast-paced agency or growth-focused brand
* You deeply understand conversion design, not just pretty layouts
* You’re fluent in Figma, UX systems, and working with devs & CROs
* You’ve built (or want to build) a design system that scales
* You give great feedback, and take it like a pro
* You’re proactive, organised, and bring energy to the room
* Resilient mindset when things get tough
* You are a leader, can manage people and be someone who can be relied on
* Bonus: experience with Shopify brands, or direct response copywriting funnels
🌎 Perks & Culture
* Fully remote, async-friendly team
* Work on global brands with high-impact reach
* Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
* Culture of high standards, low ego, and weekly wins
* Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
✍️ To Apply
Email: paddyatpmdigitaldesign.com
Subject: Design Lead Application
Attach:
* Portfolio (landing pages, site builds, or CRO work highly preferred)
* 2–3 sentences on why this is your dream role
* Figma files welcome
* Short 2-min loom introducing yourself and why you fit the role