My client is a fast-growing marketing agency seeking an experienced Senior Paid Media Specialist with a strong ecommerce background to design, implement, and optimise high-performing paid media strategies that drive online revenue growth and customer acquisition.
The ideal candidate will have deep expertise across paid search, paid social, and ecommerce marketing channels, with a proven track record of scaling performance campaigns for ecommerce and retail brands across both B2B and B2C sectors. You will be responsible for delivering data-driven insights, managing campaign profitability, and contributing to business growth through innovative paid media and ecommerce strategies.
Location – London (hybrid)
Salary – Up to £65K
Key Responsibilities:
* Develop and execute integrated paid media strategies across paid search, paid social, shopping, and ecommerce platforms.
* Manage and optimise ecommerce campaigns focused on ROAS, customer acquisition, conversion rate, and revenue growth.
* Oversee campaigns across platforms including Google Ads, Meta, TikTok, Amazon Ads, and other ecommerce channels.
* Analyse performance data and communicate actionable insights through clear, engaging reports and dashboards.
* Collaborate with creative, CRO, and ecommerce teams to improve landing page performance and customer journey effectiveness.
* Monitor budgets, profitability, and forecasting to ensure strong commercial performance.
* Pitch and win new ecommerce-focused business opportunities, acting as the agency’s paid media and ecommerce expert.
* Build and maintain a strong personal brand and network within the ecommerce and digital marketing industry.
Key Requirements:
* 8+ years of experience in paid media, with significant exposure to ecommerce and retail-focused campaigns.
* Strong hands-on experience across paid search, paid social, Google Shopping, Performance Max, and ecommerce advertising platforms.
* Proven track record of driving ecommerce growth through performance marketing strategies.
* Experience managing campaigns across platforms such as Google Ads, Meta, TikTok, Amazon Ads, and Shopify ecosystems.
* Strong understanding of ecommerce KPIs including ROAS, AOV, CAC, LTV, and conversion rate optimisation.
* Proven experience in copywriting and creative strategy for performance campaigns.
* Commercial awareness and experience managing campaign budgets, forecasting, and financial performance.
* Excellent communication and stakeholder management skills, both written and verbal.
* Experience pitching, winning, and growing ecommerce client accounts.
* Established industry reputation and network within digital marketing and ecommerce.
If this sounds like you, please apply via the links.
Please note that due to the volume of candidates we receive, we can only respond to those deemed a relevant match to the position. All successful candidates must have the full right to work within the UK.